Am I live? Am I live? I felt like the phone was gonna have a small meltdown, like a literal meltdown. I hate meltdown. I'm trying to find that perfect ... What the fuck has happened here? Holy shit. My laptop looks like somebody drew on it with crayons. I think it's because I've got this pen in here in my laptop case, from the W, that has a pink eraser on the end of it. I also have a Lego man in my Chanel laptop case. Seems normal. I don't know how that Lego man got in there, I mean, I can easily guess, but I didn't realise I had a Lego man in there.
Hi, hi, Karen. What's up? Tell me hello. That's what I want. Say hello to me people. How are my visuals? Because I'm in that thing of like, I'm in the sun, so I can't see anything. Put my other live on pause to join me live.
Joseph always comes on and announces himself. He tags his own name in, is what he does.
And then he puts his phone number in, He does this every time!
All right, where is my face? Okay.
He always puts his name in and then, he puts his phone number in. It's the best thing ever.
Okay, I am live. Please share, et cetera. Okay, I just had to message my team.
Hello me, hello you, hello world. You guys, oh my God, oh my God, I've been brutalised. It's okay, it's all under control. I've had a traumatic past 70 or 80 minutes. I went to get a massage, as I do, and like my massage really fucking hot.
Prank calls on. Who's gonna prank call me? Prank call me, do what you want.
I like my massage ... I can't say it Australianese anymore, it just comes out Americanish. I like 'em fucking hot, you guys. Traditionally, over the years I've had some of the top sports therapists in the world work on me. Because I was in that industry, and I just always accessed, of course, the best people in the world the same way that I do now. I've had many comments over the years.
One time, Charles Poliquin, he's one of the leading strength and conditioning coaches in the world and trains Olympic athletes, and he's fricking high level, right? He was doing active release therapy on my ... I broke my elbow like ten years ago, so he was doing active release therapy through there. And I was laying actually on his bed in his hotel room, because we had a course and it was there I asked to do the treatment.
I was just talking to him while he was doing this work, and I've seen him do this work on other students, back in the day. Sometimes, they would have to be actually held down on the table, or on the bed, or whatever, because how excruciating it is. He strips the muscle right back to the core. I remember I just started talking to him and he kind of stopped and he was like, "Wow, you have a really high pain tolerance." And I was like, "I guess I just know that it's beneficial, or whatever. It's not that I can't feel it, but I just choose to opt into it and allow it."
The other week, I had probably one of my best compliments ever. That made me so happy, which was my tattoo artist Vlad said to me, as we were finishing up for the day, he was like, "I really can't tell if you're happier when you get more pain or less pain. Like when we finish earlier, or when we go longer." I'm like, well there's benefits both times.
But just now, I had this massage that was so fucking brutal that I kind of stumbled out of the ... it was like an eight dollar fifty, Bali massage, right? And I swear he pretty much created new striations all over my body. He stripped all the muscle just right back to the core, to the point where I kept being like, "Okay I'm gonna tell him stop, I'm gonna tell him stop." It was so freaking excruciating. I was like, he's gonna explode my calf muscles or then my glutes, or wherever it was. And I just kept going, but I can do one more, I can do one more, and I just breathed through it. But my god, I feel like every piece of muscle in my body has been tenderised and pulverised like if you were gonna cook me up for dinner, I would be the most amazing fillet in the world.
I mean I get Bali massage all the time, but it was next, next, next level. So then I stumbled out of there, and I was gonna go eat. I was supposed to be sitting down and eating now. That was my plan that I had in my head. I haven't eaten yet today, but I was just like, there's no fucking way I can eat after that. And frankly I don't know if I could think or write anything, or what I'm gonna do.
Hang on. My team haven't even seen that I'm live. Let me just share this livestream over. So, I just kind of stumbled back up here and decided to do a little livestream first, before I obviously go and maybe eat something. But I thought, let's talk about purposeful pain, because I feel like it's an area that people could probably stand to get their ass kicked a little bit around. Do you know what I mean? You tell me first. Do you actively lean into pain? Do you actively choose pain in your life? Do you actively go looking for pain? Purposeful pain, right?
So, maybe let's talk about what purposeful pain means. I'm not a fan of pain just for the sake of pain. Like, for example, sex comes to mind. Lots of people I know are into pain in sex, for example. To me, that doesn't actually feel purposeful, and I don't like it. So I'm not trying to ... Well, I don't mind a bit of mild choking. But I'm not trying to make some point like I just like pain, or something like that. But I've really learned over the years to understand what sort of pain is purposeful, and what that means by it being purposeful I guess, and how to differentiate maybe. And I really feel ...
Okay, let me check this sharing because she doesn't seem to have seen it. Hang on. Okay. Are you not online? Okay, hang on, let's share. I sent my assistant [inaudible 00:06:44] a message that I was live and that she should share it because she does that for me usually. But I don't think she's online, so I'll try and do that now myself real quick and then we'll continue on.
Because I think that this is probably, I do feel that this is probably one of the, I guess keys, for me. This is kinda one of the big keys that has made a difference in my ability to create massive results and massive success. And obviously it doesn't always mean physical pain, but we can talk about what it does mean and how it applies to business and how it applies to receiving money. Because I really want to come on here today and give you some powerful content that you can walk away with that's gonna help you to access a higher ability to receive. Money, yes, but also I guess other things that you like and desire and choose.
So if that sounds good, and that's what you want to talk about, and obviously whatever else comes up along the way. Send me the love hot shower, because you know I like to see it. Send it to me.
All right I think we did our sharing. Okay, okay. Cool. Yep. All right, cool. So that's done.
So, yes, massage right. Like I work out a lot, I have incredibly tight muscles apparently and everybody always comments on it whenever I get worked on. So to me it's like, well, if I'm gonna go and spend that time doing that, I really don't wanna just get into like a relaxed, floaty state and then walk out. That's nice from time to time, but I would rather put myself through something that is so excruciating that I'm using my freaking labour breathing exercises to get through this massage. Every moment through the entire hour thinking ... and actually told him 90 minutes and then I think he didn't hear me and did an hour, and at the end I was kind of grateful for that. I was like, "I think that was good. That was, I think, an hour." I'd rather get through a massage like that where every moment, every minute is fucking excruciating and I don't know if I can keep going.
I definitely have some kind of ego that comes into it, right? Like I feel tough, or I feel like a badass where I'm fully aware that a very small percentage of people can take the level of pain that I can take. In that example or other examples as well. And I've been told this many times, that I'm way more okay with it than even some of the biggest, strongest men that therapists work on. So I'm like, "Booyah! I'm a badass!" So that's part of it for sure, I'm not ashamed to admit it.
But it's also, I'm just thinking of the outcome. I'm just thinking of how tight my hips and glutes get, and my hip flexors, and how that impacts my back. I had a back injury from a couple years ago that still gives me some grief. And how I want to be able to lift fucking heavy in the gym, and I wanna be able to do all the things, and I want to be able to go crazy with my workouts. And I wanna be able to run and play and chase after my children, and I wanna have incredible mobility and flexibility as I get on in later years. So to me it's like, am I going to endure this one hour of pretty fucking extreme, excruciating pain getting my muscles stripped back to the core, or am I gonna say, "No that hurts too much. No no, stop. Please stop." And then walk around with muscles that are wound and bound and don't allow me to move freely.
To me, that's obvious, but you've still gotta put yourself through that pain. And I guess reality is people just don't choose this. And this is really, I feel, such a big conversation that's relevant and critical to the results that you may be getting in business. So in business it's not typically gonna be a physical sort of pain, is it? But it can feel more scary or more confronting than that.
So for example, let's say that you know, maybe because you watch me and you follow my stuff and you see how I show up and you see the sort of work that I do with my Rich Hot Empire clients to my Inner Circle clients and so on and so forth. You know that I'm about consistency, right? I'm about showing the fuck up every single day, bringing the message, bringing the truth, no holds barred, authentic. And then selling every day as well. I guess I'm pretty well known for putting myself out there and not holding anything back and kind of baring my soul, and baring all and letting people hear my vulnerabilities and my struggles and the ups and downs.
And the reality is, it's not just because I show up every day and I message and I preach and I teach and I sell that I have the business that I have. And I think you know this but I think we can talk about this in a bigger way, right? Anybody can come onto the internet and post shit online every day, livestream, message, et cetera, et cetera. That doesn't mean you can build a cult-like loyal tribe following who are going to buy all your shit, often without even reading it actually and regardless of price point. It doesn't mean that you're gonna have some of the highest conversion rates in the industry which is what I have and what I teach my clients. It doesn't mean that you're gonna have this incredible connection where it really is like a soulmate thing with each of your clients and community members.
In order to get that, it's gotta be not just, "Oh yeah, you know, I posted every day. I message and I show up and even make stuff online and sell it from time to time." It's really gotta be, are you facing into the fire every day? And okay, it doesn't always feel like that. Not every massage makes you feel like you just went through a giving birth-type experience in terms of the pain levels. Not every workout in the gym feels like you're left on the floor sweating and bleeding and nearly dying and your higher self is saying, "Yes, but are you dead yet? No, then get up and keep going." Which is definitely how I trained and kicked my own ass this morning.
I was like, nobody in the hotel gym downstairs here, where I'm at, at an AirBnB here in Bali but the AirBnB's like the penthouse in a hotel. That's where I'm at now in my little garden. And nobody watching, nobody checking on whether, like, there was no one there to impress, right? There was no one there to show that I'm a badass. I do like that, I'll admit that as well. I like when people see me work myself hard in the gym kicking my own ass. I like the looks I get from guys and from girls, kinda like what the fuck? I go hard, right. But today, and many days, there was nobody there to watch that, there was nobody there to impress. Okay, maybe I'm telling you about it so maybe I'm looking for validation now.
But it was more that I want to feel the way I want to feel, right? I want to feel alive. I want to feel like I'm really leaving everything there. I want to feel like I fucking showed up. For my workout, for my business, for my messaging, for my life. Because I, probably like a lot of people, I've had enough time throughout my life ...
Hey, Sarah! Are you still in Bali? Are you in Bali? Where are you? Are you in Uluwatu?
I've had enough years in my life, and I'm sure you can relate, where I've showed up in a half-assed way. I did that. I freaking did that. I showed up in a half-assed way for two marriages, I showed up in a half-assed way many times over the years for different stuff to do with my fitness and my health. I've had many phases where I'm like, "Well I am working out every day and I am eating well, so why am I not maintaining or getting the body I exactly want?" Well I wasn't, like ... there's showing up and there's fucking showing up, right? And I've had many times in my business journey as well. Honestly it comes and goes, it ebbs and flows. There's times even to this day where I'm like, "I'm kinda flaking around here. I'm 'showing up' but I'm not showing up."
Oh, almost time, okay.
And I just kinda feel like, the more that time passes and the more you learn about what success really takes and the more you learn about yourself, and maybe also the older you become, you kind of like, "I'm not here to fuck around, bitches. I'm not here to fuck around." I mean, I've always been this sort of person and I'm sure you as well ... send me the love hot shower if this is you, right?
Since a young age, I haven't been a person to fuck around. Overall, I've shown the fuck up and that's why I'm such a high achiever and always have been in my life. And so yeah, I'm quite certain that you can relate to that and that's you. But as a high achiever, maybe there's a flip side of sometimes we just are never satisfied and we're never done and we always want more and we always know we can go harder. There's kind of this stuff that goes into play with that where we go gotta learn sometimes to be nice to ourselves, and compassionate to ourselves, and have a break.
So yeah, that's part of it. But it's also that acknowledging something, and here's probably one of my big points that I wanted to make today. It's about acknowledging, "You know what? I am, you are, we are, the ones who we like it. We get off on the pain. We enjoy it. We thrive on it." Yes, there's an ego aspect that comes into it. Yes, there's like, "Look at me, bitches. I'm a badass."
I wanna be the person in the gym, particularly the woman in the gym but even overall, I wanna be the one who's training the hardest. I like when people are like, they're not even quite sure what the fuck's happening.
I like when the massage guy is sweating and he needs a one hour nap afterward. Me and the comments that I get.
I like that when I leave the tattoo parlour on Saturday ... even though I was really feeling all that pain all day Saturday, I did not really feel like in my flow zone with my inking work I had done a few days back. But when I left, I laughed at the chick in reception who's like, "You literally never complain, I've never seen ..." She's like, "You are so hardcore, I've never seen you make a face, I've never seen you complain all the times you come in here. I've just never seen this before."
I like that. I do like it. I feel good about myself. But it's not just that, it's that I wanna feel fucking alive in my life, right? I wanna feel that I'm showing up for my life. I wanna feel that I'm pressing play. I wanna feel that I went all in. I don't wanna get through the day and be like, "Well I went to the gym and I hosted a blog and I did a livestream and I tick, tick, tick." List your way through your fucking life but did you ever know you were alive?
That's not what I want and it's not what my clients want. It's not what I, you wanna work with me? It's not the sort of work we'll be doing in Rich Hot Empire, for example. In the Inner Circle, we go into the fucking fire, we go into the fray, we get down on the floor bleeding and sweating and crying ... metaphorically, generally, hence what we get up to on retreats. That can be all sorts of interesting adrenaline shit. Potentially, why not right?
But we wanna be, I guess, confronted. And we wanna have to face into our fears or our resistances or our, I don't know, I guess that side that is in all of us. Even the most badass ones amongst us, which is us, that side that's kind of like, "Well, you know, you don't have to. You could just do this and just do that and that way, hey, you still did it. You went to the gym, you did your message, you did your sales activity, your putting your clientele out there, so where's the millions of dollars?"
So to come back to the point that I was making about how I show up and why I have the level of cult-like following that I do and what I teach you when you work with me as a client in order to build your soulmate tribe and to have incredible conversion, right? People paying and saying yes without even reading in full, blah blah blah. All that stuff, right? For that to take place, you're gonna have to go the extra mile.
You're going to need to be that version of yourself who reaches into their own soul and is like, when it hurts, when I can't keep going, when it's too confronting, when it feels scary, when I wanna hide, when I feel like oh who's watching or who's listening, when I feel self-conscious, when I feel vulnerable, when I feel tired, when I feel like I don't really have to ... I am gonna pick myself up and I am gonna keep going, or I am gonna take a breath and I'm gonna ask myself, "Yes, but is this purposeful and what is the result that I want?"
Now, I'm gonna be the last person to say to you that you should endure pain, or putting yourself out there, or not resting or taking care of yourself, purely to make some kind of point. No, I'm not pro-burning yourself out. I'm not pro-never taking care of yourself. I'm like the queen of fucking self-care. God, all I do I feel like half the time is journal and massage and this to me is what I wanted to do. This is feeding my soul, doing this right here. I don't want to be sitting in the sun doing nothing. I'm like, "Okay, I'm in my bikini. I'm getting my tan on. But I want to do content, that's what feels good for me."
So you know, it's not that I'm saying don't take care of yourself. Of course not, and I think you know that. But it's about what is the outcome that you want? If you're gonna show up anyway for your business, if you're gonna get your message out there, if you're gonna freaking reach inside of you and create something and put it out there to the world, if you're gonna tell people what's up and what actions to take, are you gonna do it from a perspective of, "Well I did it. I got through the hour," or, "I wrote the damn email," or "I built the landing page," or "I build the funnel," or "I did an opt-in, and so where's my millions of followers and millions of dollars. Where is it? Why? Because I'm doing everything Kat does?"
It's like eh, not really, maybe technically in a very 2D, 1%ish sort of way you're doing like a grey scale representation of what I'm doing, or what my million dollar clients are doing, what my six-figure or modest six-figure dollar client is doing, and even what my clients who are just getting started are doing who are like, putting themselves out there from the get go because they actually fucking decided to back themselves. It's a huge difference, right? There's a huge difference in the energy that comes when you're fully fricking showing up, and there is a huge fucking difference in the result.
So I feel like what we get to look at, and what I am passionate about looking at with my clients and exactly what I'm going to be doing starting next week, for example, when I dive into the next round of Rich Hot Empire, which I'll tell you about in a moment. It's about not just like hey, here's the building blocks of success. Yay! Let's message, let's do livestreams, let's create videos, let's do an update, sure, let's build a fucking funnel. That's easy, I'll show you how to do that. Let's do sales pages, let's do sales flow, let's, you know, tick all these boxes. That's like, I can write that on a fucking pdf for you. You don't need a mentor to tell you that these are some of the building blocks of having a successful online business. You can just observe that.
But where you maybe need a mentor to come along and kick your ass is to help you repeatedly stare into that fire, stare into that heat I guess, feel what feels like pain or resistance or massive fucking confrontation or, "Am I really gonna say that? Am I really gonna put that out there like that? Am I gonna reach in to my soul and let what's inside of there out? Am I gonna reach in and grab them by the soul?" Which is what gets people following and responding. You need somebody who has I guess kind of gone there before and done that and showed up that way in their life, but you'll still need to flip that switch for yourself, with or without a mentor being part of the picture obviously.
My point is that I show up for my clients. I'm not here to fricking say, "Hey, do some messaging. Do some sales activity. Here's how. Blah blah blah." Obviously I teach my clients all that stuff, but really what I'm here to do is to reach into your soul, help you to reach into your soul, and then bare it to the world. Because anyone can write a fucking 2,000 word blog post or a sales demo or a sales pitch or any of these things.
And if that's your approach, and your approach is to get through that checklist of things in business so that people follow you and buy, I'm gonna tell you you'll be waiting a long fucking time in order to get those results that you're looking for. If right now you feel frustrated or you feel like you don't understand why it's not working, well here's the reality. It doesn't matter! It doesn't fucking matter if you are the most consistent motherfucker on the internet as far as posting your content, if we can't feel your soul. And for that to take place, yes, reality check.
A lot of the time it is going to require you to lean into pain. A lot of the time it is going to require you to feel massive discomfort, massive confrontation, massive vulnerability, fear of rejection, fear of what people think, fear of God knows what else happening, fear that it won't work, fear of what your fricking mother or family will say about the way you put yourself out there. "Why are you always telling people all your problems on the internet?" A lot of my clients have family members say this sort of thing to them. All of these different things, that is what I mean by purposeful pain relevant to business.
It would be so easy for me so much of the time to not show up the way that I show up. If you follow my content for any more than like a week or two, you're gonna see that I post a pretty high amount of shit that is really fricking raw and it's very vulnerable and it's about my most intimate, transparent, personal stuff. Not just business stuff, well it could be business stuff related to my fears and doubts and insecurities in my journey. But I also post a lot of stuff to do with love, and relationship stuff, and then moving out of my marriage, and how I feel about being a mum, stuff that's really vulnerable.
Don't look at me or anybody else that does this and imagine that we've got some kind of superhuman self-confidence because we just don't. It's about commitment to the message. It's about letting what's inside of my come out. It's about trusting and knowing that if I drop my bullshit story about it being scary or painful, and if I let what I know is meant to come out out, then I'm gonna get a result. But for that to happen, yeah, there's that moment where I maybe feel an idea for a post coming through me or I maybe notice myself about to say something on a livestream.
And there's that moment where you're like, maybe I won't though. Just like in the massage earlier today where there was many fucking moments for the entire hour where I'm like, "I can tell him stop, I cannot take this any more." It was so fucking painful. It was right on the edge of my tongue, and then I was just thinking, "But I can feel him releasing muscle tissue so deep down to my bones." I felt like he was massaging my bones, he was so deep, and the table was fucking going backwards and forwards, backwards and forwards from the amount of pressure he was exerting on me. He's like a strong dude and he was sweating like a motherfucker. It was full on, I'm gonna tell you.
So I kept being like I'm gonna stop, I'm gonna tell him to stop, it's too much now, this is crazy, nobody needs to endure this much pain in a massage, I can still get a benefit if I tell him to back off just a little bit. But I could feel the muscles being stripped away, I could feel oxygen coming back into the muscles, I could feel this deep release in areas that give me a lot of day-to-day grief to be honest. And I was like no, it's a fucking hour of my life. Do I want to get through the hour and get the outcome of having like, increased amazing mobility which I now have, which I can already feel in my body as a result of that? Or am I going to back the fuck away?
And when it comes to pressing play, pressing publish, pressing post, getting your content out there it is the exact same thing on repeat. You're gonna have that moment in time where something comes through and it's like this is what I should say to people. And maybe it's fiery, maybe it's ranty, maybe it's extremely raw and it feels terrifying and it feels like you're literally stripping yourself naked and showing it to people, and there's that moment in time: "I didn't have to say that, right? Who's gonna know? Who's gonna know if you never pressed publish?" Well you will.
When it comes end of this year, end of the decade, end of your life, you're gonna fucking know from the fact that you didn't create the fucking life you were born for. You didn't create the impact that you came here to create, you didn't make the money that you could've made either, you didn't live into your destiny. And it comes down to all these moments in time when we either lean in to purposeful pain, and you can substitute the word resistance or anything like that as well, or we turn away from it. I really think that, to be the leader of the leaders, which is what I am ...
My clients in Rich Hot Empire are the leaders. They're the ones who are the 1% within the 1%. In my Inner Circle, which is my kind of follow-on from Rich Hot Empire. Yes, I'm talking about Rich Hot Empire a lot because it's going live next week for my April intake. Actually [inaudible 00:26:01] if you're watching, can you drop a comment about Rich Hot Empire now? And I'll talk about that in a moment. You know, I lead the people who are the leaders, who are the 1% of the 1%, who know that they were born for more. My clients didn't come along just to learn how to make fricking six figures on the internet. They know that they're here to make millions, impact millions, and change the fucking world. And they're willing to do what it takes.
But that's just not something you say, right? Everybody says hell yes to that. Everybody says I'm willing to do what it takes no matter what it takes, I am the 1% within the 1%! I'm a revolutionary fucking leader! Et cetera, et cetera. It's like okay cool, then in that moment did you lean into pain or did you pull away from it because it felt scary, because it felt confronting, because you worried about what your fricking best friend from high school was gonna say about it or your mom or your person that you've got a crush on or whoever else it is. Or you're just worried that people are gonna not like me, people are gonna think I'm crazy, or what does this have to do with anything anyway?
And it's not just about your messaging, it's about all the different elements of building this empire. I look back through the history of my now coming up to 12 years marketing online, and now I'm at a point in my business ... And this is what a lot of people who want to work with me want, a lot of people who do Rich Hot Empire inspire to this for example. I'm location-free, not everyone wants to be location-free but I think everyone wants to have the freedom where they could pick up and go wherever they want any time they want, right? A lot of my clients like to be location-free.
I'm location-free, I do do what I want all day. I really just follow flow, I don't do anything that I don't want to do. I have an amazing team who do all the bits in my business that I used to have to do myself, that I don't really want to do any more. I have an incredible community, thank you for being here. I have what are called [inaudible 00:27:46] my community, meaning that it's total [inaudible 00:27:47] connection it's not just like a group of people and an email list that I sell shit to. It's an actual tribe, it's a family, it's a community. And I get to sell and make money doing what I love, and doing my purpose work in the world.
I guess I got to now where it's kind of like the holy grail of being an online entrepreneur right? Of course I'm still striving, as a high achiever I'm never done and I'm completely like, "I'm good enough, I've done enough, I have enough." I'm in full love and acceptance and this moment right here is perfect and I really mean that, and I have everything already. And I'm gonna take on the fucking world and I'll never be done, and I'm sure you probably feel the same. Or a lot of people feel the same. If you don't feel the same, you definitely should not message me about working with me one-on-one in Rich Hot Empire. Just to be clear.
But if you know that there's always gonna be more, then you're definitely somebody that would be a potential client of mine. But I guess what I was trying to say is also, we're getting to the point where like I'm past the money shit, right? I moved past the money struggle, I moved past the fear of not being able to pay even for food let alone rent. I moved past the years, and it did feel like years, it was years actually, of frustration and turmoil and why aren't people buying my stuff, and why is it when I go the real offer that I wanna do that I don't seem to get a response.
I got through all that, so I have achieved all the dreams and goals that I had for many years as an online entrepreneur. And that's now what I work with my clients to do and it's the most amazing, tremendous honour ever. And when I look back at how I did that, there are literally tens of thousands of moments over the past 12 years and before that even, in my life before the online world which was an actual thing, where I lent into pain. I felt like I didn't wanna do something. I mean, it would be impossible for me to count the thousands of workouts that I've done where I didn't feel like getting up in the morning, where I wanted to hit the snooze button or I just didn't really feel like going to the gym.
But if I had of not done those, I wouldn't have cultivated myself into the person I am now. I don't even mean that I am fit and in-shape and all that, and that I just get better and better with age. I get younger with age as well, by the way, just so you know. But mostly what I mean is that it's part of me, it's so easy now, it's automatic. It's who I am that I take care of my health and fitness, because there was a period earlier on where I had to kick my own ass around all the time. I remember day after day after day after day for years, the alarm going off at ungodly-o'clock. And then even when I had a newborn child and it was repeatedly, "But I want more sleep," or I want this or I want this, and then it was like, "Do you want the fucking outcome bitch?" And I did what I needed to do to get the outcome.
I was so outcome-focused from so early on in my life, but at so many pivotal stages as well. I think being a new mom is definitely one of them. With business also, it would be impossible for me to try and remember the thousands of blog posts or videos or livestreams or also paid content that would not exist right now if I had of lent away from pain, if I had, "Oh that one's uncomfortable," or "I don't really feel like writing today," or "I don't really think I've got anything to say, I feel silly," or "Nobody bought my last offer that I put out there so now I'm gonna walk away with my tail between my legs." I just repeatedly showed the fuck up, and you have the choice to do this as well.
I know if you're in my community and you're telling me, "I know you're showing up, but you know that there's showing up and then there's showing the fuck up right?" I just think that life is this continual process of moments in time where we get to either lean into creating destiny or we turned away from it. For me personally, that is a big guiding light for me. It's a big force inside of me or a driving force or it's a [inaudible 00:31:40] where I make my decisions ... I talk a lot about I make my decisions based on [inaudible 00:31:45] connected to that what fucking feels right for me is for me to achieve my destiny and for me to achieve my purpose. And for me to live a standard of excellence in different areas in my life.
I just refuse to accept that I should have to settle, sacrifice or compromise on a single issue in my life. And I refuse to accept that view either, but guess what? For me, or even that for you is probably not gonna be enough. You're probably gonna have to press play on that shit for yourself as well, right? But this is what I believe, for my clients and for my community. I believe you can have it all, I believe you can have it on your terms. I believe you can make millions of dollars, impact millions of people if that's what your messaging truly is, get your true message out there, get paid for your purpose work, get paid every day where you're literally like, "I didn't do anything! I just do what I want all day! I totally follow flow!" But then actually I'm fucking showing up.
I'm bearing my soul to the world every day. I'm letting my art out every day. I'm selling every day. I'm building my business every day. I'm doing many other things that I haven't even touched on here in my business every day because I want the damn outcome and because the outcome is purposeful. Not because I necessarily felt like doing it at that time. The many many nights that I've gotten back online when my children were already sleeping, the many many times that I've grabbed even 10 minutes here, 15 minutes here, to jump on and create something or do something. It's just been this continual process for over a decade now of marketing myself online of eye on the fucking prize, take action from that place. Just tuning in, tuning in, tuning in to where it is I know I wanna be and then being that version of myself.
I just think it's shocking and astonishing to me how few people seem to get this, and I think it's very sad. I look around and you just repeatedly see these people like, "Oh I was tired so I slept in and I didn't go to the gym." And then, "Not fair, why is she my age and has kids and she has that body?" Okay bitch, how many fucking times for how many fucking years for how many decades now was I in the gym when you were like, "I was tired," or, "I didn't know what to do." Neither did I when I started. It's a never-ending conversation.
Tell me some things, what are you thinking?
Do I use the five second rule or am I motivated? Do I use the five second ... I can only read half your comment, Britney but I know what you mean. Well, I didn't technically use like a five second rule. I know what it is, but what I do is I think about the outcome. So when I don't feel like doing something, I will tune in and I will ask, "Is it still aligned for me to do this?" If I don't feel like working out, there's certainly occasions where I won't work out because I'll kind of connect in and I'm like, "Well do I need to have a rest or is it that I should definitely go move my body?" And I get the answer based on higher self and soul.
And most of the time it's kick your own fricking ass and do the gym thing because as soon as you start you'll be like yes, I'm so fricking glad I'm here. But sometimes it takes like, 20 minutes, 30 minutes before you're like I'm so glad I'm here. And same with jumping in and turning the laptop on and doing some actual work, not just fucking around on Facebook, in your business. It's like "Uh, I don't really have anything to say. I don't feel inspired today. Nothing's coming through me, and nobody's really been engaging on my content and my last thing didn't sell anyway and uh." And then you fuck around on Facebook instead or you just don't even turn the laptop on in the first place. You just get out of the habit, you don't even make the fucking habit, or what if you just had the habit and what if it was about showing up based on where you want to be and based on what would that next-level version of myself do? That's the way I do it.
I just go from the outcome. So when I say purposeful pain, to me that also means being result-based. Acting from the result or the outcome of what I want.
Lisa says I have to remind myself, even if I feel the message ... I can't read your comment, it's cut off on the screen. Hang on let me read some comments over here. Christine says call you out when you think you're doing what you want but kinda know you're doing what you think will sell. Well that is right, being brave enough and courageous enough to put your true work out there. For sure. I don't know where you're coming in ... it has disappeared ... let me do a little refresh.
So I wanna tell you guys about Rich Hot Empire though, I'm so passionate about this programme. There is a comment here, it's in the pinned comment you can actually read that and check that out. It says, "Rich Hot Empire is tick tick ticking towards you. Are you ready? It's motherfucking time. Work with me for six weeks personally, one-on-one, to grow your perfect cult tribe." This is such a cool programme, by the way. "Create and launch a low through to high-end empire and set up multiple recurring income streams to take you to seven figures and beyond doing what you love." So what I do is I work with the revolutionary leaders, the artists, the messengers, the 1% within the 1% badasses who know they're meant to play at this level and beyond.
I've created a million dollar per year business doing what I love, like I've sort of been saying, based completely on my purpose work. Like, cool cool to make the money, that's definitely cool and I appreciate and love it and I continue to increase my income. But better than that I get to do what I love, it's based on my true purpose work. And the way that I've done that is I've sold low-cost products, programmes, information products, right through to high-cost stuff. So I think I have stuff as low as $21 up to ... I'm just thinking, oh no even more if you pay ... I don't know like $85,000 would be my highest price point. That's kind of like if a couple come into my Inner Circle together, for example. Or my Inner Circle currently is $6000 per month or $60,000 up front for the year. So it's $72,000 essentially. So that's my highest price point for my private one-on-one clients.
Rich Hot Empire is one-on-one for six weeks, it's nothing like that price point obviously. Just so we're clear. But how I've built my business is a lot of low-cost products, a lot of moderate-priced products, and a limited amount of private coaching and high-end stuff. And I've done that by following soul and following [inaudible 00:37:37] but I've done it obviously also over the years by repeatedly saying yes to what I know is gotta be done. Rather than what fear is feeling or what resistance is feeling, I've done it by baring my soul and putting myself out there and showing up fully for my message and for my hustle and for my community. And not just fricking checklisting my way through.
So this is some of what I'm going to be teaching you in Rich Hot Empire. So it's a six week personalised mastermind intensive with yours truly. One-on-one access to me as your private mentor throughout that entire six weeks. In fact, as soon as you sign up you're gonna already get access to me on my private client channel, we officially are kicking off next Monday April 30, US time.
So if you're interested in knowing about working with me at this level and having my help to build your online empire, or to take it to the next level from where you're at, you can message me about that. You can message me on this page or over on my personal Katrina Ruth page. It is for entrepreneurs at all levels. What joins my clients together, what my clients have in common with one another and with me, is being that badass leader who knows that they were born for more and who refuses to do it based on normal rules of internet marketing. Fuck the rules, fuck the system, I show you how to do it by being you. By reaching into your soul and getting it out there.
So I've had many people do Rich Hot Empire who completely were just getting started, and I've had others get started in Rich Hot Empire who were already doing over a million dollars a year in income when they first began with me, and anything in between. And the content is six weeks of structured content as well as six weeks one-on-one with me. I show you exactly what to do and exactly how to do it in every element of cult tribe building, creating your offers, launching your offers, doing your sales pitches, getting your offers out there, selling high ticket as well, creating [inaudible 00:39:20]. Anything you can imagine to do with an online business, I have trainings in there for you.
You get to get all that training for life, you get my support on it and my team's support, advertising stuff as well all the way through the programme, and then you get me there by your side kicking your ass into alignment and massive fucking action all the way through. So some people come in and maybe they've already got some of this stuff going on and they don't necessarily need all the content, and others are jumping through every element of content. What I do as your mentor obviously is guide you to where your focus needs to be and support you in order to bring that to life.
What else do I want to say? That's mainly what I wanted to tell you about Rich Hot Empire for now. It is honestly just such a life-changing and business-changing programme, I've been running it since 2016 now. It's the only thing that I actually do on repeat. It works so damn well and I'm very proud of it and I'm very proud of my clients and their results that have come through with that. So I'm super excited to jump in with everyone who's going to be starting next week.
It is a private coaching experience so numbers are pretty limited. So if this is something that's speaking to you and you want to know more about working with me one-on-one, the very best thing to do now is to go message me on my personal Katrina Ruth page ... I might just [inaudible 00:40:25] coming in, um, no that's gonna come ... Well, you'll find it. You know where I am. Or you can message me here on the business page, I just kind of prefer getting messages on my personal page. I tend to go into that inbox more.
So do that and then what I'll do is I'll send you a full overview that breaks down all the six modules and all the content that we do so you're understanding exactly what we're covering but also how the one-on-one side of it works, and obviously everything else you need to know as well.
Tracy says, "Just jumping on. Why am I not notified as soon as you're going live?" You can choose that, right? You can choose to get notifications always. Have you done that on my business page or maybe just my personal?
What is your opinion on failure? Have you ever felt like, maybe I can't do it, or have you always been quite confident and badass?
I think I've always had a level of confidence. I was really fortunate to be raised in a way where I was repeatedly told that you can do anything you want ... my mom would tell me that you're like, better. Like above-average, successful and intelligent.
To give it some context, I was a very shy, introverted kid and I really felt very unattractive and super uncool. And I was uncool in a kind of school cool sense, I always had like the wrong clothes and the wrong food and everything. But I was a kind of bookworm, literally to the point where on the play breaks I would go and hide in the bushes and read a book. I had friends as well, I wasn't like no friends. But I didn't feel attractive and I didn't feel good enough.
So I think I would go to my mom when I was maybe my daughter's age, like eight, nine or ten. And I would feel bad and sad that I wasn't like the pretty girls or the cool girls. And I just remember my mom saying over and over, "Yeah but ..." Well she didn't say yes, she didn't agree with me that I wasn't pretty I think she [inaudible 00:42:16]. I was though, I look back at my photos now from when I was a kid, and if you see my daughter who I post photos of she's so beautiful, and I was a beautiful child. I can see that now I'm like wow, I really felt so ugly and so unattractive and uncool. And I just felt not good enough, I was super introverted and I had massive self-worth shit.
But my mum would always also say that I'm like the most intelligent one, which was true I was always top of the class, and that I'm gonna be the one who creates whatever she wants from life and that these girls are gonna lose their looks basically, and then we'll see what happens. She's [inaudible 00:42:51] for sure. And then I'm gonna be the one that like, creates whatever I want out of life. And it wasn't just trying to contrast me to other girls, I'm probably thinking of one or two conversations that stand out for me when I was feeling bad about not feeling cool enough.
Hey, Johnna!
So you know, that was just maybe a few conversations but overall I was always told you're incredibly intelligent, you can do whatever you want, anything that you decide to do you're going to be successful of. So I had an amazing amount of support I guess, growing up. I know not everyone has that so I'm definitely very grateful for that.
Oh my god, you had the best month ever! Send me a message, tell me about it! You have to join Rich Hot Empire!
Move in to Rich Hot Empire now!
Johnna just did four weeks one of them with me in Empress, which is one of my other one-on-one intensives. It's closed at the moment. And she just said I had the best month ever, and I did it in a week after working with you. Yay! Of course, because we flick that soul switch baby, and step up and become who you're meant to be. I'm so excited for you.
So I was kind of confident and badass I guess, a lot of the way I always believed in myself and I just always knew I wouldn't live a normal life. To me that was never a question in my mind, I didn't doubt it at all. At the same time I had massive self-confidence issues and I was continually scared of failure and for years I didn't put myself out there either, to answer that question. I knew that I was meant to do something like this, but like a lot of people I felt like, "But how? Where do you start?"
And also for me, this was back in 2002, 2003 where I first really started to be like, I should do seminars and I should be an author, but there was no online industry like there is now. So there was nobody to model, there was no fricking business coaching Facebook groups to join. You couldn't even find a business coach on the internet back then. So I kind of put it off for years I guess, and eventually I got that ball rolling.
I think like a lot of people I've had contrast between periods of my life where I've felt like a total badass and periods where I'm like, not taking action at all. And I think that continues to be true for me and for all people in all areas.
I know in the area of love and romance, I've had a lot of fear stuff going on probably for years now. Like I was in two unhappy marriages back to back and then I left my marriage, coming up on two years ago in the middle of this year it'll be two years that I've now left that marriage. And then even when I was in the marriage, I had massive self-worth and fear stuff feeling like it was impossible to have amazing, epic, [inaudible 00:45:22] love. I was quite bitter about it actually, I didn't believe in it and I'd just completely given up hope on it. I was so bitter about it, to be honest, that I would just judge other people's relationships and I didn't believe that anybody was genuinely happy in their relationships and I just kind of looked for proof of that. And of course I found it.
So I'd kind of given up, I guess, although not really because through it all I still had the belief that no, I think you can have it all. I believe you can have it all and I know that I'll [inaudible 00:45:51] find a way. Then, even once I left my marriage, it's just been a journey since then of I guess learning to be brave enough to believe what's inside of me. And repeatedly putting myself into uncomfortable conversations or situations and following soul flow, or following what feels aligned and right. That's been the most terrifying fucking experience of my life to be quite honest with you, way harder than business stuff.
Maybe I've just forgotten how tough it really did feel in the period in business where I wasn't making money yet and I was repeatedly posting shit on the internet that nobody was liking or commenting on my stuff, right? Back in the day, like a lot of people. Now I'm used to that, people know me, I expect that when I do a livestream that people jump on, people are excited I'm live. Well guess what? I went through all those years as well of nobody watching, nobody listening, nobody pressing like, nobody purchasing, and then when I did put my soul offers out there definitely nobody purchased because I was like known for fitness or then I was known for business strategy I wasn't known for like soul stuff. So things kept falling flat.
This is what I mean with purposeful pain, right? I kept going. I stayed the fucking course, I continued to act from faith. And then yeah, in like the last few years in the relationship side of my life it's been kinda similar to that in a different way. To me it feels like that's been more scary or harder because it's more intimate I guess, you're really laying yourself on the line. And you're like, "Fuck! Am I gonna send that message? Am I gonna speak my truth, and like show my heart? Oh my God, not again. No! It's too scary!" And this fear of rejection and you feel like an idiot and you just fucking do it right?
This is my whole point, that's purposeful pain. Pain's not always the right word to use, I get that. But I used it because I had the massage earlier and it was kind of in my head. It's acting from purpose, it's acting from faith, it's acting from belief. It would be so much easier to not say what you want to say to that person, to not speak your truth, to not put that flag in the sand and say this is what I believe.
And with business, all the time, it would be so much easier to not put yourself out there on the repeat when you're not getting the response you want. Well, honestly, just honestly, if you want these sort of results. If you want to build a seven-figure, multi-seven-figure empire and beyond, doing what you love, being one of the very few people in the world who legitimately gets to follow soul flow every day, like I do and like my clients do and like I will help you to do if you want to work with me in Rich Hot Empire.
You've just gotta be willing to be that person. That's the long and short of it. And you know this, you have got to be willing to be that person who puts themselves out there in ways that others won't. Alright.
I trust that you got something out of this. Please leave me a comment, or a love, or a share, if you feel so [inaudible 00:48:31]. I do like to come back and read my comments later, I don't read them all while I'm speaking and preaching obviously. But hit me up, I'll read them, and have a read about Rich Hot Empire really.
I just encourage you, if you've been thinking that at some point it might be time to work with me one-on-one as your mentor, this is just an absolutely incredible thing that I've allowed out of my. I've given you my heart and soul with what I teach in Rich Hot Empire, really give you all of the kind of how and the behind the scenes and the building blocks of a business so that you have no question unanswered and you have the full support of me and my team as a private client.
You get all that content for life, I teach you every possible, imaginable thing about how we make the money and do the sales and all that. And of course, you've got me there by your side. In your pocket? I don't know if I'd fit. Holding your hand and kicking your ass the whole way through. And it works so well because I let what is meant to come out of me out. And that's what I want to show you how to do, and it's just a tremendous honour to be able to do that. It's also super fucking fun. We have the best time ever.
So do have a read about that in the comment there. It might be that it's time to really step up and press play, it might be that you've been thinking about working with me at the private client level maybe for some while, or maybe you just came across me. Either way it's fun. I have people jump in sometimes who literally just heard me, and others who've been gearing up towards it for a little while. So have a read, message me, I'll get you the full length overview and all the details and we'll talk about whether this is for you.
Either way, do not fucking forget. Life is now, press play.
