Rebel Millionaire

Katrina: We are live.

Matt: So you just wanna like rest that on you?

Katrina: Sure.

Katrina: Is this lighting gonna be good with the beach behind it for your videos?

Matt: It's gonna be a bit hard to get it all in.

Katrina: Hello.

Matt: [inaudible 00:00:19]

Katrina: I look amazing on my own live stream, but that's a one-time thing. We need it to look amazing on the actual videos.

Katrina: Hello, people. People of the internet. Hello and welcome. I'm gonna turn the camera around so Matt can say hi to you.

Katrina: Matt's gonna film, filming myself. I'll explain it in a moment.

Katrina: So we're gonna do, hello Michelle. Hello, Amber. See, I find that the only way I can sit properly on this throne is to sit up like this, in some sort of a lotus ninja position. But I don't want that-

Matt: It's gonna be like just wear your boobs.

Katrina: Okay, perfect.

Katrina: Hello, floating devil Katrina. Have you seen this? Come and check this out on my live stream. Centre more Katrina, so Matt can see. He's not seeing it yet. Look at those little floaty Katrinas.

Katrina: And look that says 1%. Send some press play ones, guys, be helpful. Send some press play ones. Where are the press play ones. It's so cool. There's some Katrinas. They look like little possessed demons. And that says press play.

Matt: That's awesome.

Katrina: How cool is it?

Katrina: Oh, and if you go watch this replay on my page, it has a banner down the bottom that says-

Matt: Oh, [inaudible 00:01:36] idea.

Katrina: Which is so next level here. High tech as fuck. I feel like my own live stream here is off-center. Who wants to see behind the scenes of creating my new funnel? Who? Who? Well, presumably all of you, or you wouldn't have jumped on. Hi, welcome. I'm gonna explain what we're doing. Hang on, I've gotta tell my team I'm live. I am live. Please share. Okay, don't forget. I'll just tell you right now. Do it right away. I'm messaging Kat [inaudible 00:02:08].

Katrina: I'm about to film, hang on, do you think I need my press play cushion in the frame there?

Matt: I wouldn't see it in this but if you want [inaudible 00:02:17].

Katrina: Okay, yes. Pass it over. Throw it over.

Katrina: It's happening here.

Katrina: You can never have too many sparkles in a live stream. That's a proven fact. It's in the Wikipedia.

Katrina: Oh, that's better. All right. Welcome to the show. Do you know what? Remind me always if we're filming and I have a hairband on my wrist, 'cause I'm always shitty about it afterwards. Lucky I just noticed. I'm shitty about it when I see the footage.

Katrina: So Matt's here doing my professional videography. He's gonna create a new episode of what's it even called? Katrina Ruth Unchained or is it still called Kat Unchained?

Matt: Kat Unchained.

Katrina: Kat Unchained, if you don't know is one of my, it's my publicly created and edited and put together show which Matt films, edits, creates,

Katrina: And it shows lots of cool insights behind the scenes of what I'm doing and what my team's doing and how I bring things to life. You should go check out previous episodes of that. You would get a real cool insight into the journey that is me. Even the journey of the evolution of Kat Loterzo into Katrina Ruth.

Katrina: And today we're gonna create a new episode of that, 'cause why would you not? We haven't done it for ages, 'cause people are just travelling merrily around the world too much.

Katrina: But we're also gonna film three videos, I think it's three videos. Let me find the three specific short videos that will only be like two to three minutes each and we're gonna use these videos, me and my team are gonna use these videos in my new funnel marketing. So i thought that rather than selfishly film only by myself and then you had to wait till you saw it on a Facebook ad and then you didn't understand what I'm even doing, why would I not just share with you the behind the scenes? If you love that idea and you think I'm amazing, send me extra love, hot emojis and extra press play ones. No, 1% ones, 'cause they're pink and they match the throne.

Katrina: How's your footage? Am I all set up properly?

Matt: Yeah, it's good here.

Katrina: Before we start, I wanna remind you, thank you [Min 00:04:18], for dropping that comment right there. Before we start, I would love to remind you that there are, or tell you, because you might not need reminding, 'cause maybe you don't realise this but there's only three places left for reach out empire. Reach out empire has just begun a couple of days ago. It is my most transformational one on one intensive six weeks one on one, you and me, me and you, us together. I will kick your ass with love and compassion every single day and sometimes a little bit harder than that. You're gonna get super accountability. Super alignment. Super ass kickery and all the crazy results [inaudible 00:04:52]. You should check out just all the testimonies we'll be posting everyday. They are bad ass as fucked. I real, as fucked? I realised I've been, this is a confession. Katfession, you should film this, Matt, we can use this for some kind of little page. Who wants a Katfession?

Katrina: Soon, I'll tell you what we're doing with the funnel. Here's my Katfession. Hashtag Katfession. I actually have two. But the first one is, I'm talking to this camera now, just so you know. The first one is I haven't been, pretty much in the entire history of my business or maybe back to the fitness business, I don't show client results. Like, I'll show them like once a year, or I'll sort of mumble mumble them under my breath.

Katrina: I consistently get insane client results, like people making crazy amounts of money. Fast. But better still, alignment, random weight loss, which just happens from alignment anyway, whole life up levelled, location free stuff, quitting jobs, getting into [inaudible 00:05:42] relationships, whatever it is. And my clients are telling me this stuff every day. And pretty much for years, pretty much since I was showing bikini body results, like years ago. I just haven't shown that shit. And I think, I wonder if anyone else has done this? I think that I had some kind of reverse weird ego thing going on with it, where I was kinda like, "I don't want people to think I'm just kind of flaunting myself on the internet".

Katrina: And so just kind of note it down and obviously, celebrate with the client, but then never tell people. And so I kicked my own ass around it. You've gotta kick your own ass from time to time. You can't wait for somebody else to do it. And I just got over myself and started fucking posting them everyday just since like last Sunday, but they're insane, the results that I've been posting and it's been so inspiring for me, 'cause it reminds me how bad ass my clients are. But I gotta admit, I've always been like, "What in the fuck? Do I not like making money?" I mean, clearly I make a lot of money anyway, actually, which is another thing just relevant to the fact that you make money from your energy, not from whether you post testimonials. But it does make a difference. So there you are.

Katrina: So if you wanna see all those, you probably been seeing them all week on Facebook anyhow. Reach out empire. Three places left. This will sell out. My estimation is, my prediction is that it will sell out by lunch time tomorrow my time. So let's say, maybe 24 hours from now. So you wanna message me, message me, message me on my Katrina Ruth personal page right away if you'd like the full details and overview of that. I don't know why this is my new thing. I think it works for me. And I'll get you the details and if it's for you, we will get your ass in, it is one on one. You get unlimited one on one access to me, by the way. And also this is the final chance to work with me at the intensive six-week rapid result level for the significantly lower investment than the only other way that you can work with me one on one, which after this will be my $72,000 Inner Circle. And at some point, of course it's gonna be on reach out empire again, but it's gonna be way later on in the year.

Katrina: All right. I had another confession, but I'm gonna save it. You can just stew about it and wonder what it is. It's super embarrassing for me. So we're gonna film three videos. Three videos. Here they are. What we're doing. I hate being under command you guys. I fucking hate it. So I know I said that I was gonna live stream this so that you can see behind the scenes of how we're creating my new funnel and I'll talk you through what I'm doing, because I think that's a nice thing for me to do and it's helpful of me. So I give myself credit for being a nice person and a helpful person, but if you wanna know the real initial reason that I decided to do that, it's because I fucking hate making things under command and then the way that I would feel happier about it is doing my own content at the same time. Even though, technically, this is my own content, 'cause it is for me.

Katrina: And [Frank Cohn 00:08:33], who's my private mentor, and is the most hilarious man on the internet and also fucking amazing marketer and the only person I'll listen to on internet marketing has asked me to do this and so indeed, I will.

Katrina: So what we're doing is were creating, I believe, a five or it could be five to seven small videos that are gonna be roughly two to three minutes in length each, I believe. Let me check the minute time over here of what they want.

Katrina: No, okay. So, Matt, what's your take on this? Hang on, let's put Matt on the camera. People who are talking should be seen. So [Brahman 00:09:05] says it could be up to six minutes, but it can't be six minutes just of Katrina talking, can that mesh together with other interesting random stuff, mash up with testimonials and client footage or be [inaudible 00:09:21] stuff? What do you think about that?

Matt: What's this for? Oh, for this.

Katrina: The videos.

Matt: Yeah, we can do that, yeah.

Katrina: We can do that. You heard it.

Katrina: All right. Of course we can. Like he's gonna be like, "No, we can't do that. I refuse. I won't do it."

Katrina: Okay. So basically, I don't know why I'm worrying about how long I should talk for, 'cause I think we all know that I'm gonna talk for exactly as long as I desire to talk for and when I'm done, I'll be done and not before, but really it shouldn't be longer than five or six minutes, 'cause these videos are for Facebook ads and as much as I do think people love to watch my shit, they're not gonna watch Facebook ad videos for no longer than six minutes and they're probably not even gonna watch six minutes either.

Katrina: Brahman says, "I would be okay with the video done professionally for six minutes long, but it can't just be six minutes of Katrina in front of the camera." I think everybody fucking wants six minutes of Katrina in front of the camera. I feel like that's offensive, but maybe not new people who don't know me yet. We would need breakaway shots of purpose-built footage samples from live streams and still images from the Kat archives. While I wouldn't wanna tell you what to say in each video, and indeed she should not, because good luck with that, attached is a high-level storyboard of what could be included in the videos.

Katrina: Look how fucking strategic I am. I don't think I've ever done so much planning in my entire adult life. I'm gonna go off script now and do whatever the fuck I want. But basically, what we're gonna do is we're gonna have five, there'll be no business to [inaudible 00:10:44], John. I think you've manifested that I always reply quickly to your comments, 'cause I saw you said that the other day, now I find myself responsively doing it. You've somehow trained me on it.

Katrina: I don't know if I care for that sort of neurological conditioning. So what was I saying? Five to seven videos. Here's how it works. You'll get the first video in your newsfeed. The first video is gonna be that one we made in Santa Monica, you know the one Chris produced from, the official one that shows the whole story and bad assery of me. That's a good video if you've not seen it. It's super high-level.

Katrina: And then if they watch 25%, this is how the campaign works. If they watch 25% of video number one, numero uno, then they get elevated like in a, what is it, video game. They go to the next level. They get to watch the next video, which is gonna be this one. Katrina talking about journaling. See, even though I love journaling, and I'm totally happy to make a video about journaling, when I read this, my inner mind just goes, "Katrina talking about journaling." Okay, fine. I'll talk about journaling.

Katrina: Why, what, when, where, how? We need the video to answer a question. Possible questions could be can journaling change your business overnight? No. But maybe. Okay, fine. Yes. Is this one thing the reason you're constantly stuck in your business? We gotta think of a question. Tell me a good question.

Katrina: Don't worry, we'll get it. And then we want breakaway video shots. Video shots of Katrina journaling, still shots of Katrina journaling. Shouldn't be a problem. Okay, so we're doing that. Then we're doing a fitness video. What? No, we're just talking about self-care and fitness. And then we're doing messaging, about messaging and sharing and unleashing what's inside of you with the internet. I'm sure I have many things to say about that. And we're gonna do a sales one, as well.

Katrina: Those are the four videos we're gonna film now. I may or may not livestream the whole thing. We're gonna let it be freaking real, right? So it's not supposed to look like no mistakes or something like that. There's gonna be outfit changes for this livestream, just so you know. Because that way, every time they get a new video on their feed, they're gonna see, I chose the scenery myself. They're gonna see the same background, but I'll have a different top on, so it'll look a little bit different in the feed.

Katrina: So then each time they watch 25% of a video, they go to the next video, 25% or more and that's what they'll then see in their feed. And so the four videos that I just talked through, they cover what you might know, 'cause I've talked about this a lot on my four daily non-negotiables, right? So some form of inner work, like journaling. Some form of self-care like fitness. Some form of messaging and sharing your work when you're out with the world, and some form of sales activity. I say over and over again, these are the four things that you wanna do each day to be super fucking successful as an entrepreneur creator.

Katrina: So the purpose of this funnel, this Facebook ad campaign, is to obviously indoctrinate people into me, into my message, into what I'm here to teach, get to know me, have some fun. We'll probably mash through some client testimonial stuff, as well, of course. And then at the end, or somewhere throughout, what it's gonna be promoting, what the funnel is promoting is my inner circle.

Katrina: So as I just mentioned earlier, after these final three places for reach out empire are sold out, then I'm focusing only on the inner circle for some time now and really investing my time and attention into my existing private clients who are in reach out empire, as well as into the inner circle and growth of the inner circle.

Katrina: And so, that's what I'm doing this campaign for, as well as obviously, general indoctrination into the Katrina Ruth community. And then there'll be other things that get marketed into the funnel, of course, beyond that.

Katrina: So that gives you the whole story, now you're up to speed. Are you good with how it all looks?

Matt: Yeah. Any chance we can move the front of it a little bit that way?

Katrina: Yes. Yeah, that's good. All right. Let me have some water before we begin. All right, so-

Matt: Do you wanna have a look before we shoot the whole thing?

Katrina: Yes. Okay, we'll go and look how I look on the camera, because-

Matt: Can you sit down for a sec?

Katrina: Oh.

Katrina: Can you get the whole Grateful Dead top in or not?

Matt: I can.

Katrina: Because one thing that drives me insane is that when I'm doing my own livestreams I can control my appearance, but when somebody else is filming, I have no fucking idea how I look and I feel very out of control.

Katrina: All right. So anyway, what I'm gonna film now. I look amazing. All right, show the people. Good job. All right. We're set. We are safe to continue.

Katrina: Anyway, so now basically, I'm just gonna talk to you about journaling, so really you can ignore the fact that I'm filming this behind the scenes and I'm just gonna drop some bad ass value and content on your ass and that way you don't even have to watch all the Facebook ads, you can save yourself the time.

Matt: So you just look in this camera?

Katrina: I can't talk to you guys, though. Did I put that back in the right spot?

Matt: Yeah, that's fine.

Katrina: I'm not gonna look at you. I'm gonna look at this camera. All right?

Matt: When you're ready.

Katrina: Do you know what? I'm having a moment of nervousness. I feel like what I need to do first is just watch a minute of Frank Kern's videos, remind myself of how he intros himself. That's right, people, sometimes I'm not sure of myself and I go into a mild panic. Label Frank Kern. We're all gonna watch a minute of a Frank Kern video now. He has 44,000 views on this video. I adore Frank. He's the president of the internet, if you aren't aware. Did you know that?

Matt: Nope.

Katrina: Just like I'm the queen of the internet. He has Tony Robbins on his video. I don't have that.

Video footage: My name's Frank Kern. About ten years ago [crosstalk 00:16:33]-

Katrina: What's happening? He seems to be talking fast.

Video footage: ... great joy and honour to work with Tony. He's just a real fun guy and the same person that you see on stage and on screen is the same person you'll sit across the table from.

Katrina: All right. I've got it now. I just needed some Frank Kern energy in my soul before I began. I got it now. Thank you, Olga.

Katrina: Isn't it funny? 'Cause I have no problem live streaming for like 59 hours straight and it would be such gold content and why couldn't my team just not fucking chop the content out of a live stream and use that for the ads, that's what I get shitty about. As soon as I've got like a topic, Matt notices this more than anyone, 'cause he's the one that has to put up with it, then I'm like I don't feel as natural and I get it done eventually, though.

Katrina: And then I'm proud of myself, because I'm continually just exploding past those comfort zones, people. All right, let's talk about channelling now. Do I need to turn like that way?

Matt: You can if you want. Yeah. That's probably better.

Katrina: So should we turn the whole throne a little bit? 'Cause in my-

Matt: Yeah.

Katrina: ... off centre now? If you know what I mean?

Matt: Yeah.

Katrina: Okay. Just the normal everyday sermon, should we turn the whole throne a little bit. All right. So now I'm not gonna look at you guys, but you're gonna get some gold about journaling. [inaudible 00:17:54] for five minutes, okay.

Katrina: I'd make a terrible camera woman on a news show. I feel so nervous.

Katrina: Hey, it's Katrina Ruth here from the Katrina Ruth show and today I wanna talk to you about the most powerful practise, which has transformed my business and my life and allowed me to bring in multi millions of dollars per year, just by putting my purpose book out into the world, connecting with clients who I consider to be my soulmate clients and doing the work that I know I was born to do in the world.

Katrina: What I'm talking about is journaling. Now if you've never heard of journaling, or maybe you've not really dived into this as a practise for yourself, or you don't know much about it, then I know that probably the response you might be having right now is like, "Journaling? How can journaling really change your business or allow you to create anything that you want into your life?"

Katrina: And that's exactly what I'm here to tell you. I feel so passionately about this that when I hear that people don't journal, or they don't journal consistently, I kinda feel like as if they would've told me that they don't drink water. I feel like alert. We need to tell somebody. This is the problem. This is like a national disaster. How are you living like this? I mean, I understand that you're somehow surviving and getting by, but do you realise how powerful this practise is to allow you to call in and to create everything in your life?

Katrina: Now I've been journaling since I was about six or seven years old. I don't think I was using journaling for manifestation at that point in time. I think I was logically documenting my day, like dear diary, and then when I got a little bit older, I'll admit I used to hide in the bushes in the front yard of my parents home and I would kind of take notes like Harriet the Spy. I would take notes. Some people as they were walking by and then I would make up stories about them.

Katrina: But by the time I got to about 18 or 19 years of age, I naturally or maybe I read it in some personal development books, probably heard about it from somewhere, but a lot of it just kinda naturally happened. I love to write, I love to be inside of my own head, I'm a natural introvert and I am a writer first and foremost, and so I started to just naturally journal about a lot of my hopes and dreams and I guess, use it as a way to process my thoughts, but also write down goals and ideas, do brainstorming, make little plans and slowly but surely, over time, I noticed that I had this pretty consistent habit of writing down the things that I wanted in my life, so kind of like, yeah, my dreams and my visions and the things that I wanted to bring to life.

Katrina: Probably when I was around 21 or 22 years of age, I started to learn about and understand about manifestation and I know I watched the movie the Secret when it came out, which was roughly around that age for me, as a lot of people did and I was sort of fascinated by this idea that you could just focus on what you want and then create it into your life.

Katrina: And pretty much like I do with everything to do with personal development and creating your own reality, I straight away believed, even though I didn't understand how.

Katrina: Now if you have that same sort of belief inside of you, even if you don't understand how, then I know that you have so much available for you, that you could literally step into within the next several months, the next several weeks, in fact even now, using the power of instant manifestation.

Katrina: And this is exactly how I live now and how my tens of thousands of followers and clients around the world and smaller group of private clients, obviously, but how my extended community and clients around the world operate. We call in our reality. We write into reality the things that we want.

Katrina: For me, I've now been journaling in that way since, well, at least when I was 21, 22, journaling my affirmations and dreams and goals down, I'm 38 years old now, and so for well over a decade, for a decade and a half plus, I've been actively writing down what I wanna create and I've been learning different things about journaling and the power of our words along the way.

Katrina: What I wanna impart to you is so powerful and so important that I feel like it's almost impossible to get it through to you, but I guess to just kind of make my point here, every single thing that I've written down, that I then held a belief with some faith around has come to life.

Katrina: When I look around me, like literally right now when I look around me, I'm in my own studio right now in my home. I've got full wall-to-ceiling ocean views on seven balconies in this home. This is a double story sub penthouse apartment. I've got my own studio. I make millions of dollars a year just by showing up and being me and writing and speaking to the camera like this.

Katrina: I work only with bad ass soulmate clients who really align with my message and who I feel like are the same sort of person with me. And they kick massive ass, they take names, they create incredible businesses all around the world doing what they love and on top of that, I've achieved my fitness goals. I continue to achieve and maintain my fitness goals, lifestyle goals, love and romance, fun and adventure, friendships, you name it. And every single one of those things started with me writing down my dreams in a journal.

Katrina: So here's what I want you to do. I want you to think about what is it that you really want. Firstly, are you admitting to yourself what you really want? I think one of the reasons that journaling is so powerful is it's kind of like a mirror in front of you, right? It's holding up that mirror in front of you. And you can't run from that. You gotta look there, look it in the eye and look your own inner self or your highest self in the eye and confess what's in there. I think that most people out there are continually running and hiding from their dreams and refusing to pay attention to the message that's coming through them.

Katrina: So journaling is a powerful tool to simply acknowledge and let what's inside of you come up and put it into words. Words are powerful. Words create reality. Yes, you can do that without writing them down, however the written word is incredibly, incredibly fucking powerful.

Katrina: And so when you write that down, you lay claim to it. You take a stand. You create some accountability around it and you already in fact, start to bring it to life just from writing it down. In fact, there's many different tips and tricks around journaling for how to word things in a particular way that brings them to life faster and that's something I can certainly teach you more on and talk about as we continue our journey of discussion together.

Katrina: But for now, I want you to think about what is it that's inside of you that you're hiding that you're not maybe admitting to yourself that you're running from. Can you put that into writing? And then from there, it's a matter of stepping into permission around it, right? So acknowledging first, this is what I want, this is what I desire, this is what I feel is available to me inside of me.

Katrina: And then through that process of writing it down, taking the time internally to go, you know what? I'm going to give myself permission. No, I don't know how, I have no clue where to start or what I would do to bring this to life, but I'm going to give myself permission that I do get to have this. That can feel incredibly scary. Journaling is a scary and confronting thing to dive into.

Katrina: And from there, though, it's faith. It's faith-based. So if I've given myself permission to have this stuff. If I've acknowledged that it's inside of me. If I then choose to believe and have faith that I could bring it to life, then what aligned action am I going to take as I go into my day?

Katrina: And so this simple process might take you 10 to 15 minutes in the morning of just kind of checking in, tuning down, writing down some of the things that are inside of you. You don't then have to go and make an action plan, but it's about the fact that you've set that internal compass. You've pointed yourself in the direction of what you want. It will impact your actions throughout the rest of the day. You can take a moment or two to think of what is an action I would take from a place of really believing in yourself, but you know what? Journaling is so freaking effective, that even if you don't do that, you've literally just moved yourself in that direction.

Katrina: So I can't tell you how passionate I am about journaling or I feel like I can't, but I just did maybe a little bit of a decent job of trying to explain that to you. I hope you found it really helpful. I hope you get out there and give this a go and if you have a journaling habit that you think that you could maybe increase a little bit, then I really encourage you to do that. Leave me a comment below. Tell me your experience about journaling and what are you gonna make some changes and shifts in that area.

Katrina: I'm Katrina Ruth.Have an amazing rest of the day wherever you are in the world, and do not forget, life is now press play.

Katrina: All right. First one done. I have no idea how long that took. How long did I go for?

Matt: Four minutes.

Katrina: Oh, is that all?

Matt: Yup.

Katrina: Great. I thought it went way longer.

Matt: Oh, actually, it's a lie.

Katrina: It's a lie.

Matt: Six and a half, seven.

Katrina: What do you guys think? Was that helpful around journaling? What's going on? People in the comments are saying they never journaled. Okay, John, you need to watch this whole Facebook ad sequence when it goes live. Everyone freaking journals. For the reasons I just explained. By the way, none of that was scripted. I had no freaking clue what I was gonna say, I just opened my mouth and it popped out. So I had a little few fumbles there, but we'll either leave them in or Matt will edit them out and put some other different footage in there or whatever is needed, right?

Katrina: So you just saw me like, I know I didn't freak out for ages. I am pretty practised, I guess at doing this sort of stuff compared to maybe a lot of people. But I still, it doesn't feel comfortable for me to do this stuff. I feel like out of my comfort zone. It's definitely why I put this live stream on, so that I would kind of put myself in that accountability and I knew that it would elevate my energy having you here so thank you and I appreciate you for that.

Katrina: I knew that it would provide good content for you, as well. Good content for the YouTube show, so I'm literally creating three pieces of content at the same time, if not more, 'cause then we can pop it on Instagram and all that sort of good stuff also.

Katrina: But I guess my point to you is, and this probably should be me just doing the messaging video now [inaudible 00:27:14]. But my point is, you've gotta just start, right? Like I feel so squirmy when I do kind of professionally created content. I don't do it anywhere near as often as I do my normal day-to-day messaging, so I'm less practised at it in that regard, but I still step up and I take that leap and I open my freaking mouth and I let shit come out and I get better and better each time.

Katrina: Like even now, how I'm presenting and even how I feel inside of myself compared to when we were filming when we first started working together a couple of years, it's a whole different thing, right? So just wanna remind you of that, if maybe creating a high level of content has been something that you're avoiding in your business.

Katrina: Okay. So we're gonna do next video now, which is around self-care. Oh my goodness, this is so good. I'm so excited to speak about this. We're gonna speak about self-care, health and fitness being non fucking negotiable for entrepreneurs, except I'm not allowed to say non fucking negotiable on a Facebook ad, so we'll see how we go. All right. Should I just go?

Matt: You gonna change?

Katrina: Oh, fuck. Thank you.

Matt: [inaudible 00:28:14]

Katrina: I better get changed.

Matt: Do you want me to, just change it all, that'd be fine.

Katrina: Okay.

Katrina: All right. We'll be back with an outfit change.

Katrina: All right.

Matt: Good to go?

Katrina: Yes. This is my favourite ever top in the world, 'cause you can see my tatties through it. Look you haven't even seen it yet.

Matt: Oh, I haven't. It's sick.

Katrina: In front of everybody else. It's like psycho. All right. Just a little intermission there. It's not done yet, though, you guys. Go around here next. I'm getting my boobs done in three weeks.

Matt: Are you?

Katrina: Yup. It's all happening.

Matt: Where you getting that done?

Katrina: South port. Dr. Ian McDougall. He's apparently amazing.

Katrina: I'm gonna do such a post when I get my boobs done. You know how everybody gets their boobs done and then they pretend that they didn't and they just kind of, they don't say anything about it and they just hope that nobody, but probably particularly their parents won't notice. I'm gonna do the opposite of that. I'm gonna post about it, and I'm gonna blog about why I haven't done it earlier, which was largely just that it wasn't a hell yes for me. But there was also a part of me that was like I'm already so out there, I'm already too much. Kind of like who do you think you are type thing. Like I've already got, you know, I've got like a super successful business and I'm in shape and now I've got tatties all over me and my hair is extra shiny and now what? I'm gonna have boobs as well? It's all too much for the world to handle, so I thought about it, but I felt like it makes me seem like I think I'm all that.

Katrina: And so then I noticed a lot of times men will post up about, "Ladies, you don't have to get your boobs done or whatever or change your body or any sort of work done." I haven't had any work done at all, actually, but if I wanted to, I will. And they think that they're putting a supportive post up, but I just find it interesting because women would never put a post up about what men have permission or don't have permission to do on their bodies, but it's kind of like women's bodies are up for grabs as far as conversation around whether you should or shouldn't do that. Like sometimes men will post like, "You should be happy to just be, we love you just as you are." [inaudible 00:30:53] a nice intention that maybe they're trying to be nice, but it sort of feels like it's reverse shaming. Do you know what I mean? Like that if you would do that, then you're not being authentic or real. I feel like I can get so much content out of this. And it should go viral. Right? Matt says yes. Okay, you guys heard it here first. That's happening May 29th. Everybody write it in your diaries.

Katrina: We should film a show, not the actual fucking surgery, but there should be a show about that, for sure. Because it's a transformational moment in somebody's life. I feel, I don't know. I haven't done it yet, but I would imagine so.

Katrina: Okay, and also I should probably be in the Gold Coast bulletin, 'cause I'm probably the last female in the Gold Coast to get her boobs done.

Katrina: Have I changed angles now? Oh, no. You just changed angles. Okay. All right. So now we're talking about fitness and self-care.

Matt: You good to go?

Katrina: Yeah.

Katrina: Hey, it's Kat here. Katrina Ruth from the Katrina Ruth show. Today I am here to give you a little bit of a smack down around fitness and self-care with love and compassion, of course.

Katrina: Here's the deal. I have worked with entrepreneurs, high performers, driven creators and bad asses for several decades long and I do indeed classify myself as one of those people and what I've learned in that time is that fitness and self-care is non-negotiable for an entrepreneur or should be, in my opinion, non-negotiable for an entrepreneur.

Katrina: And it is something that can drastically and massively improve the results that you're getting in your business, in your income, obviously in your energy, in your happiness, in your ability to access creativity and flow, and even in how much time you have available. Many, many other benefits also.

Katrina: Here's the deal though. I don't wanna come in here kind of like, all right, I'm here to kick your ass about fitness and you've gotta get to the gym, and you've gotta be in shape and you've gotta do this and this and this. In fact, not too long ago, I heard that there was some people [inaudible 00:32:51] who were kind of like, I guess you can call it, hating on me, or feeling triggered by me is maybe a better way to say it, because they said, "Oh, you know, that Kat, she just thinks that everybody has to be hot. And she just talks about being hot and being fit all the time". Now , if you don't know me well, then you might not know that my background was in fitness. I was a personal trainer for 13 years and my first online business, which I began in 2006, and which I built up to nearly a million dollars per year income before I transitioned into the business that I've created now, that was a fitness business.

Katrina: So it is something I'm very passionate about, that I have a really solid history in. I've been actively involved in the fitness industry now for over two decades, and it's part of my everyday life to this day.

Katrina: But let me tell you about this everybody should be hot and fit thing. I may have said everybody should get to be hot. I may have said something like that. In fact, I wrote a blog post around this topic not too long ago when I heard that people were getting like a little bit upset [inaudible 00:33:40], but what I mean is, when I talk about everybody getting to be hot and fit and in great shape is that hot AF energy. Why did I just say AF? Hot as fuck energy. That hot as fuck energy that we should get to experience and be able to [inaudible 00:33:54] into our businesses and lives.

Katrina: Hot is an energy, right? And it comes from when you're in a place of feeling really proud of yourself, really good about yourself, and when you know that you're in alignment with your values and with what's important to you and with how you're showing up in your business, in your life, in all different ways and areas. So that's kind of the hot thing, right?

Katrina: But if we look at the fitness and self-care thing in a little bit of a broader spectrum way, not just about how you maybe look or how you feel. Let's really consider and look at how this relates to entrepreneurs. To me it's quite shocking and I find it, I guess concerning or I feel sad or worried when I hear that somebody who's really wanting to take over the world and just create an amazing empire during their purpose work in the world is not consistently attending to their fitness and self-care.

Katrina: Now, I fully understand and have compassion and empathy around the fact that not everybody has that background or history. I am so grateful that I built this habit before I was even 20 years old and it stood me so well until this day and it's definitely crossed over into many other areas of my life.

Katrina: So if you don't have that background or that habit, of course it's gonna feel like something that you don't necessarily have time for, or it feels like it should come second to your business or maybe second to business and being a partner or being a parent or whatever it might be. It feels like something that you know is important maybe or that you do in some sort of a somewhat consistent fashion, but that it kind of gets left off on the days when you're busy or on the days when you've got a lot of balls in the air with your business or in the times when you don't really feel like it.

Katrina: So I fully get all of that and I'm the same as anyone else, I have habits that I'm still working to implement. Fitness, however, is a habit that's really well implemented for me in my business and life and I really, literally, legitimately consider it to be non-negotiable. It's something that along with journaling, along with daily messaging in my business and sharing what's inside of me, along with sales activity, these four things, fitness being one of them, I consider non-negotiable and I make sure that they happen everyday.

Katrina: The reason is, that I know that when those four things come together on a day-to-day basis, I'm moving the needle in all critical areas in my business and life. I'm progressing forward. I'm creating momentum. I'm creating results. And these things all work together to just create faster and faster momentum, flow, results, outcomes, access to the super powers that are inside of me, you name it, right?

Katrina: So I feel like when I'm taking care of these four areas, and this is what I teach my high-level clients in my inner circle for example, as well, that I've taken care of the big blocks that are really gonna move me forward.

Katrina: Of course there might be a million other things that I wanna get done for the day, which may or may not be given some time and attention through the day, but you know what? Even if all those extra things are ignored, if I take care of my own inner work, my mindset work like my journaling, my fitness and self-care in some way, shape or form, whether it's at the gym, or whether it's elsewhere, my messaging and sharing with the world and my sales activity, that's gonna get me going forward even if everything else got ignored completely, right?

Katrina: So where fitness really comes in is it's not something that takes time and energy, it's something that gives you time and energy. In fact, just the other day I was having a conversation with one of my closest friends and she was saying how she's just been eating so much more while in a fitness routine, and she was kinda like, "Isn't that weird?" And I was like, "Not really, because of course you're gonna overeat when you're not working out, because working out gives you energy". So if you're not getting that energy from going and moving your body and moving your digestive system and kind of moving your mind, as well, and clearing out the cobwebs, then you're gonna naturally go reaching for and looking for energy elsewhere.

Katrina: And particularly for an entrepreneur and somebody who's building a business from home and maybe you've got kids running around or you just got a hectic life going on and you're kind of on the go, or perhaps you travel a lot, like me. It's really easy to obviously just reach for kind of convenient foods that are not necessarily ideal or even maybe you're trying to be a little bit healthier but it's a load of protein shakes and protein bars and that sort of thing, which is not necessarily real food.

Katrina: Look, I'm not here to school you on this what you should eat. I actually don't follow a diet at all. I eat intuitively. I work out intuitively. But what I am here to say and to suggest to you, is that if you were to start making a small amount of space and time for your fitness and self-care everyday, even like 20 to 25 minutes where you gave some sort of time and attention to taking care of your body, to moving it, to expanding it, to freeing it up, to going into some kind of a physical, or mental or spiritual meditation, which can come about from that, that you're gonna find that you have time abundantly given back to you, energy given into you, you clear out any sort of kind of messiness that's going on emotionally, or you had that's distracting you form being in flow in your work. You sort out problems. I like to set intentions at the start of my work out time.

Katrina: There's so many benefits that go far and beyond the obvious kind of like, if you want a gym body type thing. If you want that, cool. But really what we're talking about here is getting your body working inside and out in the way that it was meant to. So I really urge you to consider what building blocks you have in place in your business and life at the moment.

Katrina: Are you taking care of the fundamental things that are actually gonna elevate you into being that next-level version of yourself who automatically has the energy, the confidence, the creativity and the access to super flow required in order to show up for all the different areas of your life. I don't think I gotta remind you when you're taking care of yourself inside and out, it's not about how you look, it's about how you feel, which dictates how you look and certainly also dictates how you're showing up and what you're putting out there for the world. So I know you have massive dreams and so much you wanna accomplish here and it's all available for you. Everything you feel inside of you is always available.

Katrina: We've gotta look at, if I'm gonna be that person, if I'm gonna be that next-level version of myself, and also accomplish all these fricken things in my business and life, I gotta take care of myself like a well-oiled machine, right? I've gotta treat myself as a premium machine. I've gotta treat myself as a temple, basically, that's gonna last for life and that is gonna be operating at a standard of excellence such that I can do all these amazing things that I wanna do into the world. Make millions of dollars. Impact millions of people and change the whole fricken thing.

Katrina: That's it for me for today. Leave me a comment below. Tell me about your fitness routine. I'd be happy to answer any questions. And don't forget. Have an amazing rest of the day wherever you are in the world. Life is now press play.

Katrina: All right. [inaudible 00:40:08] is watching. That's our second video completed. Cool. How long did that one go for?

Matt: Almost eight minutes.

Katrina: Eight minutes? We might have to chop some bits of it out. Actually, what do you think? Eight minutes? Too long? My brother's on the live stream. Okay, what are you guys talking about? We have shows here about that. About what? About the boobs or the fitness? Okay. I'm gonna go straight into the next one.

Katrina: If you jumped on late to this live stream, we're filming some videos here for my new marketing campaign, teaching people the fundamental stuff that I believe is really important and that can change your business and life, so you're getting all my best secrets right now. We're gonna make these into some bad ass Facebook ads and we're gonna open up the inner circle. There's so many new bad asses. Ash says can work with eight minutes. I'm sure we could chop bits of that out anyway.

Matt: Did you wanna change tops?

Katrina: Yes. I forgot again. All right. We're gonna go into the messaging video next so if you wanna hear me talk about how to message and why it fricken matters, communication with your audience, stick around.

Katrina: [inaudible 00:41:50]

Katrina: I think you could wear it over the, check it out, I'm wearing my bodysuit on top of my pants. Looks like I'm about to record a 1980s video for fitness. I'm gonna do a fitness video now. But you won't see that on the video. On my own video.

Matt: Where's the kids?

Katrina: They are probably at [inaudible 00:42:17] digging through [inaudible 00:42:18] toys. She picks them up today.

Matt: [inaudible 00:42:24]

Katrina: Oh my God. Ashley, I don't know. Can you remind me, you just reminded me that when we're in L.A., are you gonna be in L.A. July 11 and 12th still?

Matt: Probably.

Katrina: Oh my god.

Matt: I could.

Katrina: If you are, you can film [inaudible 00:42:36].

Katrina: And we're all gonna go to Ashley's new house in L.A. and have a slumber party there. But I'm doing, you know I did the retreat here in November. I'm doing the L.A. one in July at the Paley House in West Hollywood, which by the way, I haven't told any of my clients yet and I just randomly announced, so just so you know.

Katrina: Can you get me some let warmers and then we can do a fitness video?

Katrina: All right. Yes, Ashley or John O., remind me we're gonna film a hip hop music video with my clients and we're definitely gonna film like body suit and leggings fitness video together and Matt's gonna film it. He just found out about that right there.

Katrina: Everyone's gonna go to Ashley's place and we're gonna have martinis. 'Cause she's moving to L.A., my friend actually. I don't know if you'd remember, but you would know her if you saw her. She's from Sydney. So she's moving to L.A., so we're all just gonna go sleep there.

Katrina: All right. Now I've lost my train of thought 'cause I got very excited about we're gonna do the hip hop video and the fitness video. It's actually critical. If you're joining the inner circle, just to let you know, you're gonna be involved in shenanigans. It's actually a requirement. It's part of the initiation, except the initiation just keeps going forever after you joined.

Katrina: We leave tomorrow. Shit. Shout out. Following your dreams. Moving to fricken L.A. Bad ass.

Katrina: Okay, now we gotta focus. Freaking focus. People stop distracting me. So now we talk about messaging. Katrina talking about sharing her message. Why? What? When? Where? How? Possible questions could be how to create and distribute your message anywhere. Spend 6% of your day on this? I spend my whole day messaging. My whole life is message. My whole life is monetizable. I'm just like, if you come into my life, just know that you're gonna be turned into content. I'm just letting you know. Literally.

Katrina: All right. I'm ready. Maybe give me like some kind of sign when I get to five minutes, though. I feel like I'm just gonna get longer and longer with each one, 'cause I'm getting more excited.

Matt: [inaudible 00:44:45]

Katrina: Yeah. Cool.

Katrina: All right.

Katrina: Hey, it's Kat here from the Katrina Ruth show. Today we are gonna talk about one of my very favourite things to talk about of all, which is messaging and specifically, unleashing your message, your ad, what's inside of you onto the world. And the reason that you would wanna do that is, because you wanna do it. Actually, if you're watching this and you resonate with me and the things that you've maybe been seeing and you feel coming through from my bad ass little videos that I'm making for you, then I'm gonna guess that you are naturally one of those people like myself, like my incredible inner circle private clients, who wants to be seen and wants to be heard.

Katrina: Let's just be honest. When you're having a party or you're having a dinner, or you're at someone's thing, you are the one who wants to be the centre of attention and you get kinda loud and kinda shouty and kind of excited, and you tell amazing stories and really, everybody should just shut up and listen to you, right? Right.

Katrina: I know this for sure, because it's how I am. It's how my eight year old daughter is. It's how every single one of my inner circle clients are. In fact, it's hilarious when we all get together, because you've basically got a whole room full of people that all think that they're the one person who should be talking and I've even had clients tell me that they get kind of shitty at me when I'm presenting my own retreat or event, 'cause they're kind of like, "When will she shut up so that I can talk?"

Katrina: So if that's you and you know that you have powerful stuff inside of you to share with the world, you know that people should actually be paying just to listen to you and to be around you, then I've got fabulous news for you and you may already know this, but I'm just gonna kick your ass with it a little bit more. You can get paid to do this stuff. You can get paid to share your message. Like literally just what you're thinking and feeling with the world on a day in day out basis.

Katrina: It is actually exactly how I built my online business to where it now makes multi six figures per month, so it's a multiple seven-figure online business, continually growing. All I actually do is live my life and be me. Okay, I feel like I'm gonna hiccup. It's under control.

Katrina: And document that. And show what's inside of me. And so I write a daily blog. It's called the Daily Ass Kicker. I love to write. I'm a writer first and foremost, so there's no rule that you've got to write a daily blog post or anything like that, but that's what I like to do.

Katrina: I like to create videos, as well. I do a lot of Facebook live streams. In fact, right over here I've got a Facebook live stream happening at the same time as filming this video for you.

Katrina: So I'm continually sharing my message. So messaging is simply the process of sharing your message with the world. And by me doing that and doing it consistently for some time now, for a period of years in fact, on the internet, I've been able to attract in my soulmate clients from all around the world. Women and men who think like me, who know that they're born for more. Who know that they're that 1% within the 1% person, who always also have something to share with the world.

Katrina: I've been able to build a location-free lifestyle where I'm never bound to any time or place. I can go where I want when I want with my children. I made amazing friends with people all around the world. I've been able to get this amazing apartment that I love and I guess all the other dream things that I've got in my life.

Katrina: But mostly, I've been able to step fully into my purpose work and into a life where everyday I get to wake up and all I gotta do is open my mouth and open my soul and be myself.

Katrina: And that's the crux of my whole entire business. I would certainly love to share with you a little bit about how that works, because here's the deal on messaging. There's a lot of people on the internet who are posting stuff online, right? I don't gotta tell you. So posting blog posts, Facebook live streams, YouTube stuff, Instagram stuff, you name it, it's out there.

Katrina: However, what is very rare, and the reason why powerful entrepreneurs [inaudible 00:48:26], perhaps even including you, and not getting paid the way that they should be getting paid, is that they're sharing the surface space.

Katrina: They're sharing something where it's like okay I told a story. Or I wrote an inspiring blog post or a motivational blog post or I totally [inaudible 00:48:42], or yeah, I did a Facebook live or I did a video or whatever it is. It's got to have the soul in it.

Katrina: For me messaging is firstly so easy, it's not something that I find difficult or that I've gotta think about like to think about how to write a blog, how to do a live stream. Yes, I get nervous. In fact, I was freaking out before I filming these videos, 'cause I just felt self-conscious about doing professional videos, which I'm doing today for you.

Katrina: All right? So it's not about not having all that. But I don't have to think about what to say. I don't think about what to say ever any day of the week at all, and I create a lot of content. And the reason is that I don't think about it, is that I give myself permission to just say what's inside of me, right?

Katrina: So messaging kind of all the time. I write a lot of content and I produce a lot of content, but yet I feel like I'm not really doing anything. I feel like I'm just expressing what's inside of me and that's what I love to do as a person, anyhow. Just the same way as my eight year old daughter and my four year old son want people to shut up and listen to them. And they're not like this is work. I've gotta get paid in order to express myself and make people stop what they're doing and listen to me. That's what they want. Just like that's what I want and that's what I know you want.

Katrina: But for this to work, it's not only understanding that it is about just sharing what's truly inside of you and not making it complicated. Not trying to plan it out, not trying to think it out. It's also about understanding that for messaging to work and for you to build a business, based on you as a messenger, as an artist, creator, leader, then you've gotta be giving people the whole truth. The truth, nothing but the truth, and also the whole truth.

Katrina: So yes, that means the stuff that feels really vulnerable or scary to share. Or maybe you think like a lot of my clients think and I have this conversation frequently with my high-level clients. Oh, that's like embarrassing, or I feel self-conscious or is that good enough or who am I to speak about this or I already said that a million times. I feel like everything I'm saying is being repetitive.

Katrina: These are all exactly the sort of things I fully understand because I've had all those thoughts myself and I work on it continually with my clients and what it's about is plain and simple.

Katrina: What if you got out of your own way? What if you dropped your story and dropped all the bullshit about whether or not what you have is good enough or whether you're good enough and what if you just gave what's inside of you permission to live and permission to be expressed and permission to get out there into the world.

Katrina: So when I feel stuck or unsure or when my clients feel stuck or unsure, I remind myself or I remind them, it's not about you. It's about the message. Take a deep breath. Do what you gotta do. Put some music on. Put some [inaudible 00:51:06] on. Have a coffee. Whatever. And then let what's inside of you out. Imagine the power of what could happen in your business and life if you just consistently, every day, starting today, began to share what's inside of you in an unfiltered and no holds barred way.

Katrina: I challenge you to do this. Drop me a comment below. Tell me when you went and posted a new message. Leave a link, even. I'd love to see it. Have an amazing rest of the day and do not forget. Life is now press play.

Katrina: Okay. Hey, Laura. Get out your own way and save lives. Exactly.

Katrina: All right. Shot out to everyone that's just jumping on. We are over here filming behind the scenes here. Filming for my new funnel. There's Matt. He's doing my video work. He's gonna match up some amazing Facebook ads from what we're doing today. I'm just live streaming so you can see behind the scenes. We've got one more to do, I believe. And that is around sales activity. So if you'd like to hear me talking about how bad ass, how bad ass? I don't know. That doesn't really relate to what I was gonna say.

Katrina: If you'd like me to talk about sales activity. I'm gonna do it whether you'd like it or not. But if you'd like to listen, then you can listen on for this next final video.

Katrina: Hang on, wait. Ashley, if you're still in the live stream. I sent you a what's app that I need you to enter. Okay, I have a client here. A bad ass client, who's like do I wanna meet you in New York or L.A.? I think both. Oh, do I wanna do fourth of July in New York or L.A.? What say you, Facebook? Where should I do New York, or where should I go?

Matt: L.A.

Katrina: Matt says L.A. You recon? Why?

Matt: It's fun.

Katrina: [inaudible 00:52:44] fun here.

Matt: I'd rather be in New York on the fourth of July, so L.A. was fun.

Katrina: Okay. L.A. it is. You've heard it here.

Katrina: All right. Oh, hang on. I've gotta change again. Forgetting every time. All right. One more outfit. One more video. And then I think there was one other little video, but we'll do that off camera.

Katrina: Okay, I'll be back and we'll do the sales video. Hey, hey to everybody who just jumped on.

Katrina: All right. I'm making a rare appearance in a t-shirt. I basically never wear sleeves. Look at this cool shirt. [Collette 00:53:32] bought it for me. By the way, you don't have to wait for the, my hand looks massive. You don't have to wait for the Facebook ads to drop in your feed if you know that you're already supposed to be in the inner circle and by the way, you could still get into the room for our July retreat. Oh my goodness. Next-level [inaudible 00:53:55] and money making is what goes down on those retreats. It's always next-level inappropriate shenanigans. You should message me about that now if you know that that's the level you wanna play at. I can tell you all about it.

Katrina: Okay, so now. What? More videos? I thought it was only one. All right. Okay. We're gonna do sales activity. So now I'm gonna talk to you for a few minutes about sales activity. Katrina talking about selling naturally. Electrolytes. Going out shirt. How good is this? Just so people know, I'm not going anywhere. Sitting right here on my throne. I guess we'll go out later then. And so some footage of me drinking espresso, 'cause we haven't done that enough times.

Matt: And it's Friday.

Katrina: And it's Friday. So clearly, it's required.

Katrina: Sales is not a dirty word. Do you know what? I don't even wanna fucking market to anybody that thinks sales could be a dirty word. They can all go mosey on along to another town. How selling is a daily non-negotiable in my business. So I'll talk about that. All right. I think we can do it.

Katrina: Actually, I'm gonna put some more pink lipstick on for this video.

Katrina: [crosstalk 00:55:43]

Katrina: Do you think that there's a single man in the world that thinks having those plumped lips where it sticks out on the side is a good idea? I think John's the only man on this live stream. But Matt said no, so John, add your vote.

Katrina: We were just talking about it while I was in there fixing up my lipstick. All right. Ready? Do the five-minute thing again.

Matt: Okay.

Katrina: Hey, it's Kat here from the Katrina Ruth show and I am so fricken [inaudible 00:56:19] excited today, 'cause I'm gonna talk about one of my four daily non-negotiables, which is sales activity. If you've been watching my videos pop through your feed, then you'll know that my four daily non-negotiables are in fact, daily mindset work in journaling of some kind. Getting connected to that inner game. Setting your internal compass so that you go in the right direction. Fitness and self-care, of course. Non-negotiable for entrepreneurs and driven bad asses like you and I.

Katrina: Some form of messaging, because you are in fact a messenger, a leader, an artist, a creator, and you wanna share what's inside of you with the world and then fourth and finally, selling. Because guess what? If you wanna be an entrepreneur, if you are an entrepreneur, [inaudible 00:56:58] of course, but if you want to have a successful business, you are going to need to sell. You're gonna need to make money in some way. You need to ask for money.

Katrina: Whether you're asking energetically or like on the actual internet, by telling people on Facebook to buy stuff from you. I did not really make any money in the first three years of my online business, actually, I must admit. So I started marketing in 2006, except I wasn't marketing at all, I was blogging.

Katrina: And for the first few years, I made no money at all and it took me maybe two and a half years before I realised that the key reason that I wasn't making any money was that I wasn't actually selling anything. So I just kinda laugh about it, but the truth is, I didn't set out to be a marketer, I set out to write or be a blogger and then gradually, back then, twelve years ago, I gradually kind of started to learn that this internet thing was somewhere that you could make money.

Katrina: I've actually always been really good at sales, and so, you know, from a young age, I've been selling things and I've always had a hustler side. Hustle. Even as a little kid. When it comes to online marketing, I've been marketing online for over 12 years now. I've made millions and millions of dollars on the internet. I've gradually evolved and fine tuned my business to where it's completely based on me getting to wake up each day, do what I love, make money for my purpose work and live my life on my terms so somebody I met recently said to me when they kind of connected on Facebook and how to look at my life and my business like, "Wow. You're really living the dream, hey?" And I said yeah, I am. And I did the work for it. And so I'm really proud of myself, with what I've created and I'm very passionate about sharing how to create a business and a life that's location free and freedom-based and purpose-based for women and men who are like me.

Katrina: And when I say like me, I mean you've always known that you were born for it, that you were born for more. You've always known you're here to make millions. Impact millions and even change the world. And you've always known that there's something powerful inside of you to get out there to the world. And so if that's you, well, probably if you're watching this, then you're already showing up online in some way, shape or form.

Katrina: You might be early on in your journey or you might be well down the track and you're already making a lot of money. Sometimes I have clients come to me who jump into my inner circle working with me privately, who are already making 10, 20K, 30K, 50K a month. Other times, they're completely starting out and there's no money coming in yet. But what joins my clients together and the reason that my clients get such rapid results, big money leaps and bounds, big alignment leaps and bounds, big lifestyle shift leaps and bounds, as well as all other areas, is because they are that person who has that inner flame and who's always known that they're gonna do something amazing with their life.

Katrina: So if that's you and you relate and maybe you are already selling on the internet or selling off the internet, or wherever it is that you're selling, I just wanna remind you, though, that if you just make something like daily selling and sales activity part of kind of who you are, if you make it inherent to who you are, and you make it habitual, then you can elevate your income 10 times, 20 times, I believe even 100 times more in a very, very rapid period of time.

Katrina: Now this is obviously not just about how much freaking money can we make on the internet? That's amazing and it's super cool. And it allows us to have an incredible impact into the world doing our purpose work. I don't think I need to school you on the reasons to make more money, though. But I do wanna tell you a little more about daily sales activity and how it works really well for me and my clients. How I let it be easy and how I let it be flow-based.

Katrina: Like a lot of people, I've had times in my business career where I felt uncomfortable with selling and I felt a bit unsure of it. I have always sold in some way, shape or form anyway, like I said and I've always had businesses, but for sure I fell down a pattern and a pathway, like a lot of online marketers and feeling like there's a right way and a wrong way to sell.

Katrina: Now I understand that the only thing that would be wrong is if I was in any way going against what feels good for me. So I used to learn about sales kind of scripts and how to overcome objections and how to close people. I'm really good at that. I know how to apply it and you know what? I don't want to. I'm not interested in going through a scripted process in order to get somebody to wanna be my client.

Katrina: The truth is, I'm creating these videos to put great value-based content out there so that you can literally watch my videos, walk away and maybe never, ever speak to me for the rest of our lives, and you're gonna get value and it's gonna impact you.

Katrina: But I'm also creating these videos because I know that they will naturally resonate with, magnetise and call in the bad ass 1% within the 1% revolutionary leaders who are supposed to be my soulmate clients and maybe even jump into my inner circle.

Katrina: So this is actually a form of sales activity right here. But I'm not here to try and put anybody into some kind of complicated questionable system where I'm gonna come at you with a whole bunch of scripts and overcoming objections and try and sell you into working with me. I'm not interested in that.

Katrina: What I've learned about selling is that the very best way to sell to your ideal clients is to be you. Sell them on you. Just like when you meet somebody in the real world as a friend or a lover or something like that, they're magnetically drawn to you or not. You don't give them a list of features and benefits and then overcome their objections if they're not actually becoming your friend or a partner or somebody that you would date.

Katrina: So I just see it the same way. It's about building a relationship. I've allowed daily sales activity to be something that feels really effortless, really flow-based, really automated. Where all day, everyday, if you follow my page on the internet or you jump on Instagram or something, not just my Facebook, you're gonna see that I'm always making offers, I'm always putting myself out there. There's [inaudible 01:02:14] sort of touch points each day on [inaudible 01:02:16] platforms of where I'm selling. It feels easy because I've just connected it into who I am.

Katrina: So continually seeking to give value. You might've watched one of my early videos on messaging. I'm continually connecting and communicating. I'm continually sharing what's inside of me and then I'm simply making a call to action at the end. And so for example, today's call to action might be that if you're resonating with what I'm putting down, if it's like if you're picking up what I'm putting down, as the saying goes, that maybe you're gonna send me a message, right? And say Kat, I love your video. I'd love to talk about how I could work with you. I'd love to know more about your inner circle. That's it. That's my sales call to action. Pretty freaking simple, right?

Katrina: So what I'd love you to do is to think about how could you let selling be easy? What if selling was just a natural extension of you being you? What if you being you was in fact, the sales process and then all you had to do was say, "Hey, here's my thing. Here's what I think is cool. Here's a link or message me about this."

Katrina: That's actually the way that I do it. And then the way that it works is, I'm freaking consistent, whether or not I feel like it, I'm gonna show up, I'm gonna do those four things that I've spoken about. I'm gonna do my inner work, I'm gonna get my head in the game, I'm gonna take care of my body inside and out, I'm gonna express myself and share my message with the world, because that is what I was born to do and then I'm gonna tell you, message me if you wanna work with me.

Katrina: Have an amazing rest of the day. Go take some action in the sales side of your business today and do not forget life is now press play.

Katrina: Nailed it. All right. Coolio. So there you have it, ladies and gentlemen. That was our behind the scenes on my new Facebook funnel, Facebook ad, marketing campaign. Giving people a little bit of education and information and empowerment on the things that I know are critical to build a multi-million dollar business online but more importantly than that, one that is on your terms where every part of your life and business is working together harmoniously and beautifully, so that's gonna give people some cool information and education and the right people are gonna resonate with that stuff. We're gonna work in some calls to action and how we're presenting that through the Facebook ad stuff so that people can message me and reach out and talk to me about the inner circle or get dropped into a funnel and marketed to with other stuff at a lower price point if they're not inner circle peoples.

Katrina: So that's pretty much what we just did and I'm gonna jump off this live stream now. Gonna film a couple more videos for some of my offers and then we're gonna go drink my teas. What else would you do? Thank you for watching, thank you for watching. Follow my show on YouTube if you don't already follow it. Kat Unchained and I don't know if I have anything else to say. Life is now press play.

Katrina: Life is now press play. Bye.

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Category:general -- posted at: 10:32am AEST