Sometimes clients of mine discover their limiting belief around having cash in the bank: they feel that having a ‘padding’ in the bank means you can’t do what you want. BUT. If you ALLOW the money to flow, if you ALLOW yourself to have as much money as you WANT, you’ve gotta EMBRACE your free spirit, allow your creative spirit FLOW. 

REALITY:

• Are you afraid to admit you’re an adrenaline junkie? 
• Be honest to yourself about what you value 
• LIVE YOUR VALUES

Today's ASSKICKERY Action Task:

Find your journal, and be honest with yourself: what do you value? What do you STAND for? The more you dig IN, the more you let yourself FLOW. 

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

IN TODAY’S PODCAST....

Having a perfect day is all about letting go of the shit you “need” to do, and do the things you WANT to do. The more you give yourself permission to do what you want to do, there is less and less that you’ll HAVE to do. If you start creating from the heart, MAJOR transformations will happen. 

REALITY:

• Are you still doing shit you DON’T want to do? 
• If you could do anything today, what would you do? 

Today's ASSKICKERY Action Task:

Ask yourself: if you had no limits, no worries, what would your perfect day consist of? Are you living that now? What can you do RIGHT NOW to take one step closer to that perfect day?

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

Fuck niching. I don’t stick to an ‘industry,’ I don’t focus on being #1 on a Google search… I brand ME. I brand Kat Loterzo. Everything you do in your business needs to be an EXTENSION of who you are, and what’s happening in your life. Let go of what people expect from you, and start HONESTLY SHARING what you do, what you BELIEVE IN, and how you overcome your problems. People WILL listen. 

REALITY:

• When you look outside of yourself for the answers, it’s not WHO you are.
• Whenever you’re figuring out what to sell, look within. YOU have all the answers.
• FUCK niching. Be YOU

Today's ASSKICKERY Action Task:

What was the last thing you questioned? What could you do RIGHT NOW that would let you SHARE who you truly are, what you’ve been through, what you believe in, etc? 

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

Don’t ask people “if this is okay.” You’re just wasting time questioning and wondering. You might as well ask yourself for permission to live your life. There’s NOBODY ELSE that can give you permission. 

REALITY:

• If you want to do something: do it. 
• Only you can decide if you’re aligned to do something
• No one can tell you if it’s “okay”

Today's ASSKICKERY Action Task:

What’s something you’ve been questioning lately? Write it down – and ask yourself if it’s FULLY aligned with you and your purpose. If it is, get cracking and DO IT.

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

Starting each day dictates the end of your day. And what you do every day dictates your entire life. Everything you do in your life is a choice.

FEELING GOOD every morning is MUCH MORE IMPORTANT than anything else you can do.

REALITY:

• Take control of your morning
• Do you let your to-do list dictate who you are? 
• Take care of yourself (physically and emotionally) within the first hour of waking up
• Wake yourself up physically when you’ve taken care of yourself (coffee!?)

Today's ASSKICKERY Action Task:

Do something today that will PREPARE yourself to rule tomorrow from the moment you wake up!

What’s something that you can do RIGHT NOW to rule today?

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

IN TODAY’S PODCAST....

If you’re a creator, you need to FUCKING CREATE. If you’re stuck in the mindset of “I’m not where I wanna be” – SNAP THE FUCK OUTTA IT. Get back to YOU. Get back to CREATING. Let your creativity FLOW. 

If you look back on all the stuff that works, it’s all because you ALLOWED YOURSELF to create. The more you give yourself space to create, the more creativity will flow from you.

REALITY:

• How can you tap back into your creative core? 
• How can you show up each day, fully aligned? 
• Let out what needs to come out of you: DAILY. 

Today's ASSKICKERY Action Task:

When can you SCHEDULE in your daily creativity? What can you do TODAY to start letting your creativity flow? 

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

The cool thing about being a super high achiever and wanting to get A LOT of shit done, you can REALLY play fun tricks on yourself.

Make it easy – make money. Make it easy – get hard rock abs. Don’t get me wrong, this ALL takes SERIOUSLY HARD WORK. It’s not about WHAT you need to do to get what you want, it’s about WHO you are.

If you’re someone who takes care of themselves, working out will be EASY for you. If you’re someone who knows 100% what they want, working will be EASY!

So the best thing to do if we want to achieve massive amounts of success – and rather than making MASSIVE fucking to-do lists, of all this stuff “we’ve gotta do,” start to IMPLEMENT some daily activities into your life.

Daily sales, admin, emails, social media, anything DAILY.. make it a habit. If you ask “how can I make this automated,” your life will become SO MUCH EASIER.

I struggle sometimes, I have my resistance, but it’s SO MUCH EASIER because I’ve TRAINED myself to make everything automated. It still takes time and effort,

• When you first start a new habit, it’ll be DIFFICULT
• Training takes CONSISTENCY
• Train yourself to do ONE new thing per day
• Be the person you want to be.
• Find ways to make these habits into who you are

EXERCISE:
What are the things you want to commit to daily? How can you turn it into a habit? How can you DISCIPLINE yourself into turning these things into habits?

What's the first action you can take RIGHT NOW to start?

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

I’m disciplined with my training. I do it regardless if people are around or not. And I like being seen as successful (who doesn’t?)!

This discipline I’ve created started when my first born was just a baby – no one was around, my husband Enzo was off working, and I couldn’t get to the gym. I used a swing set in a backyard, and a kettlebell.. and I STILL worked my ass off.

Why?

BECAUSE I WANTED THE RESULT.

As a solo entrepreneur – I have to DO the work to get the SUCCESS I want. There’s no boss who has to tell me what to do. It’s just massive DISCIPLINE and an AMAZING support network around me.

I’m proud to say I can do the work regardless if people are around me or not.

• Are you tapped into your “Why”?
• If you’re not connected to your vision EVERY DAY, then why are you doing this?
• No one is forcing you to do anything. So CHOOSE what you want to do!

EXERCISE:
If you’re struggling to show up and do the work, then maybe just take some time and REMIND yourself of your goals. WHY do they matter to you?

Find a journal, and write down your top THREE goals. WHY do you want them? How will you FEEL when you accomplish them?

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

I’m at a hotel here in Bali, I ALWAYS stay at the W. This time, though, I had a gift voucher to use for another hotel. It was expiring soon, so I figured I’d use it.

It’s a pretty good hotel. But I’m not over the moon about it.. and it’s interesting: You get what you pay for! The small little things are REALLY pissing me off here: the wifi wouldn’t work. The feel of the hotel isn’t the 5-star feel I’m used to. There were no sweat towels in the gym. It was all these little things that I’m not used to.

The hotel isn’t the W. It’s not what I’m ACCUSTOMED to.

It’s just so noticeable: you get what you pay for. If I want to feel luxurious, I have to PAY for it. It’s the same in business.

Anything that matters to you, if you go for the cheaper option, you’ll probably notice the difference.

• You don’t always have to pay for the most expensive thing
• Have a think about what outcome you want
• Is it worth upgrading to the luxury option?

EXERCISE:
Think about the last time you went for the less-expensive option of something in your business. Did you end up spending MORE money later on that EXACT same thing?

Have a think about something you REALLY want, or need to get, and think about what would happen if you bought the upgraded option?

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

I recently had a new client come into my 12-month mastermind, and she wasn’t getting the response she so desperately wanted from her branding. So I gave her some tips and suggestions on how she could repackage her offers.

Since then, she’s made 4 new sales already! And it was just like, wow – it’s SO important to speak in a language your clients listen to. See the way she was branding her packages – she wasn’t speaking her audience’s language. That’s exactly why there were NO sales.

One of my recent blog posts was about getting from where you are now to where you want to be. I called it “Stop trying to fuck on the first date!”

Had I called it “How to get from where you are to where you want to be” – NO ONE would’ve cared. I was SPEAKING the language that my tribe - my AUDIENCE – speaks.

Allow your audience to learn what they need to learn. And remember, don’t try to change how your audience speaks. You just have to change how YOU speak. Don’t speak Japanese to someone who only speaks English!

• Don’t try to change how your audience speaks
• Honour your audience’s journey
• Remember: your audience is on the same journey as you, but no where NEAR where you are today

EXERCISE
How can you speak to your community in the language they understand? What sales material can you tweak so your audience can UNDERSTAND you?

If you don’t have an offer, look over your free content and ask yourself “is this how my tribe speaks?” If it isn’t, start LISTENING to your tribe, and ASK them how they speak!

If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!